Short Synopsis: Logos are the first view of the organisation to the customer. They are a make or break asset for organisations. Various aspects like fonts, colours, shapes, lines, symbols, etc affect the way a customer perceives an organisation. An organisation in its beginning stages has to look after a lot of functions. Their major […]
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History of Kellogg’s: Kellogg’s, the world’s biggest cereal maker, first entered the Indian market in 1994. Having Ready-to-Eat food was not a cultural phenomenon in India in the 1990s. Native Americans were used to heating their milk and drinking it spicy and sweetened. Persuading Indian consumers to drink cold milk instead of hot milk while
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Key takeaways: Brand personality is a persona that connects the brand and its consumers. Frameworks given by Aaker and Carl Jung can help in choosing the right personality fit for your brand. Developing brand personality requires a clear objective, audience segmentation, and media strategy. Brand personality is the personification of the brand. It means giving
Advertisements and Memes have become the part and parcel of this world of communication and the internet. While we certainly claim that this Internet buzz is nothing more than a short-lived commotion, however, the occurrence between the ads and the memes itself is indicative of rising online trends that take place. Memes are so prolific
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The Government of India in February 2021 has notified new and updated Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules. These rules are an extension of the existing intermediary liability rules under the Information Technology Act, 2011. They will have a significant impact on internet intermediaries. Simply put, an intermediary is any service
New Media Rules: Boon or Bane? Read More »
Bournvita, a delicious chocolate health drink that is sometimes loved to be eaten raw! It is a brand of malted and chocolate malt drink mixes which is manufactured by Cadbury, a company of Mondelez International. Bournvita is the most popular brown beverages consumed as a milk supplement among children and mothers in India. In the 1870s, Cadbury shifted their
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Brand Image: A brand is considered to be both literal and intangible in context to the product that a brand is selling which always brings up the plethora of images in the minds of customers and the target audience. Brand image is formed by the perceptions of the consumer regarding the product that they are
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What is this buzz regarding WhatsApp Privacy Policy happening everywhere? Is it primarily necessary to simply accept these policies or let go of the app? These questions might be running in the mind of every WhatsApp user right now. Facebook is the Parent company of WhatsApp and so this popular messaging app has informed its
WhatsApp Privacy Policy- Should we or Should we not? Read More »
Philip Kotler introduced the concept of societal marketing to literature in a 1972s article “What Consumerism Means for Marketers” in the Harvard Business Review. Societal marketing is an advanced form of CSR (corporate social responsibility) and sustainable marketing. The products under societal marketing consider social, ethical, ecological values and long-term social welfare. What Is Societal
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Affiliate Marketing is the first step towards the growth of a business for almost 99% of business owners and a way to earn money for affiliates. Affiliates are simply the people who are attached to or connected to an organization. Affiliate marketing is when an affiliate earns a commission for marketing other people’s or other
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