Key Takeaways:
Businesses need to have effective marketing techniques to ensure that they stand out against their competitors. Not all marketing techniques work for every business.
What Are Marketing Techniques?
Specific strategies employed by firms to promote products and services are referred to as marketing tactics. The most effective marketing strategies are usually low-cost, high-impact, and adaptable to your target audience. Each marketing approach aims to achieve a certain goal, such as educating an audience, increasing sales, or rising customer interest. With the ever-changing digital marketing landscape, even the most seasoned marketers are finding it difficult to keep up.
1) Storytelling
The fundamental purpose is to engage individuals and persuade them to make purchasing decisions. People have been telling stories to learn and pass on crucial knowledge since the beginning of humanity. Consumers may now utilize stories to recognise your brand and connect with your content. Customers might be engaged with a brand by sharing relatable anecdotes about their daily struggles. Recognizing these issues will help you write a compelling story that will help you form a bond with your target consumer. Once your audience has begun to trust you, you will be able to illustrate how a certain product or service may solve a customer’s concerns.
Example: Disney
Disney is, of course, no stranger to storytelling, and the ad for Disneyland Paris shows off the brand’s skills.
It’s the sweet story of a young duckling who discovers a Donald Duck comic book and gets enamoured with his new hero. However, harsh weather is approaching, and the duckling and his family must evacuate to the air, leaving behind their cherished comic book. The family suffers a chilly, rainy night before the sun reappears and they arrive in Disneyland Paris unexpectedly, where the duckling is greeted by none other than Donald Duck.
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2) Strategic Content Marketing
Creating entertaining and informative content assists customers in quickly resolving their problems and establishes you as an industry authority. Defining quantifiable goals, identifying the target audience, designing a distribution and promotion strategy, and evaluating success in measurable ways are all part of strategic content marketing. Strategic content can generate new leads, boost website traffic, and draw potential clients into your sales funnel.
Infographics, blogs, white papers, and videos are just a few examples of content types to explore. Shorter pieces of information, such as a blog post or a social network post, can also spark the interest of your audience. As long as the piece is well-written, entertaining, and practical, short blogs can be effective. You may also improve the amount of traffic to your website by using keywords.
Example: HubSpot
When it comes to content marketing strategy, HubSpot is one of the most successful companies at implementing it. To convert more leads, the inbound marketing firm provides thorough content at each stage of the sales funnel. HubSpot uses a variety of content marketing methods, including reports, e-books, lead magnets, and more, in addition to the rich content on its marketing and sales blog.
3) Pillar-Cluster Technique
Users should be able to find the most relevant and valuable answers to their questions using Google’s algorithm. The Google algorithm is evolving to recognise unifying connections between users’ searches and other users’ comparable queries to achieve this aim. They use this strategy to promote material that they consider authoritative. To achieve top search engine ranks, the pillar-cluster strategy focuses on subjects rather than keywords.
Pillar pages provide a thorough summary of a subject. Cluster pages, on the other hand, focus on connected subjects and provide good content-rich entries. The postings are all linked to one another, creating a strong value-based presence.
Example: HubSpot
When it comes to top content marketing trends, HubSpot is one of the leaders. For any issue relating to marketing, sales, or customer service, it’s always a good idea to start with their blog. They also do a fantastic job with their pillar page strategy. Their pillar page for productivity apps does not disappoint, serving as an excellent introduction to how pillar pages should be used. With 12 pages and 4,700 words, you’d think it might appeal to a wide spectrum of people.
4) Email Subscription Service
The content in the emails is used for a variety of goals, including driving visitors to the website, creating leads, and obtaining product subscriptions. People can also use email subscriptions to stay in touch with the brand, receive news, and hear tales. When consumers voluntarily engage with your content, you build a network of dedicated subscribers who actually appreciate what you have to offer. Email marketing takes time to develop. Each communication builds on the previous one, enhancing the value you can provide to your customers. As your email list grows, you’ll be able to tailor and optimise your emails to better suit your customers’ buying stages and needs.
Example: UBER
Uber’s email campaign is very simple, yet tasteful. Uber’s mailings are great because they go right to the point. The language is usually short and to-the-point, with a clear call to action, which is ideal for subscribers who don’t have much time and only skim the message.
5) Producing Podcasts
Creating podcasts is one of the most recent marketing tactics that is gaining traction. With the rise in popularity of podcasts, your company has the opportunity to reach out to individuals who are listening and provide them with useful information. What makes podcasting so beneficial is that it is simple to acquire the trust of a potential customer. It’s a personal experience to listen to another person’s voice while they speak about numerous topics. You may easily build a loyal customer base by releasing content pertaining to your niche and having them return each week for more. Keep in mind that material should contain both helpful and amusing information. You will lose listeners if you do not do so.
Example: Home Cooking
If you’re the kind who prepare Thanksgiving weeks in advance, using cookbooks like Chef Samin Nosrat’s Salt Fat Acid Heat as a guide, Nosrat’s new show might be right up your alley.
6) Link Building
Link building, also known as content syndication, is a marketing approach in which a company tries to persuade other websites to incorporate a link to their website in their content. Inbound links from other websites are important for any SEO plan since they boost the domain authority of your page.
One useful strategy is to request that your material be linked to, from other websites with higher ranks. Choose websites that are related to your domain to make this strategy efficient. Google has stepped up its efforts to ensure that people aren’t buying connections to artificially boost their domain authority. The greatest strategy to get links to your page organically is to provide content that people want to read. Remember, people will connect to your material if it includes useful information that they can use to improve their own. When others link for you, you gain more views without having to spend time or money.
Example: Point Blank SEO (by Jon Cooper) and MatthewBarby.com
Both of these are well-known SEO blogs, but who is more likely to link? It is the one that has connected in past. In general, websites that have linked to you in the past are more likely to do so again.
Why? Because they’re already fans of your content and therefore, are more likely to be interested in any new content your produce.
7) Growth Hacking
Growth hacking is a tactic that was originally used by early-stage entrepreneurs in 2010 to achieve huge growth in a short amount of time and with a low budget. Since then, growth hacking has grown in popularity, with major firms like Twitter and Dropbox using it. Growth hacking tactics are completely focused on getting the greatest number of consumers in the shortest amount of time. Instead, then using traditional media like newspapers, radio, or television, growth hackers now utilise viral marketing, social media, and customised advertising.
Marketing teams that specialise in growth hacking are laser-focused on increasing revenue, scalability, customer engagement, and retention. They also see products and services as tools to help them achieve their objectives rather than just a way to make money. The majority of the focus is on cost-effective solutions. To accomplish their targeted development level, growth hackers use content marketing, product marketing, and advertising.
Example: Airbnb
Airbnb is now known for being a location where you can find cheap lodging practically anyplace you go, but they had to establish their user base, client base, and reputation in the beginning. Because the creators noticed that customers looking for alternative lodging frequently used Craigslist, they created an option for Airbnb hosts to copy their ad to Craigslist with a single click, check the information, and post it. As a result, you’ll have direct access to a broad market of potential customers.
8) Influencer Marketing
The firm or brand teams up with an influencer to assist them to advertise their product or service to a bigger audience of consumers who might not otherwise be exposed to it. Anyone with a huge, loyal audience, such as celebrities, authority figures, and social media figures, might be considered an influencer. The influencer uses multiple social media networks to promote the product or service to their following.
Influencer marketing works because people believe celebrities, athletes, and other powerful personalities are trustworthy, therefore they are more likely to follow their advice. 70 % of active teenage YouTube viewers believe YouTube producers are more relatable than celebrities. Influencers are so valuable in reaching markets that 90% of business owners utilising this approach think they obtain a return-on-investment equivalent to or higher than other business marketing techniques.
Before you propose to have an influence endorse your brand, you should perform your research on the influencer and their followers. It could harm your brand’s reputation if an influencer or their audience isn’t a good fit for your product.
Example: Kaya Skin Clinics
Kaya Skin Clinics uses influencer marketing to promote their products. To market its products and services, the business enlists the help of beauty influencers and skin experts. In addition to influencer posts, the brand provides educational live events to answer users’ skincare questions.
To learn more about influencer marketing Click Here
9) Search Engine Marketing
Businesses use paid online advertising and search engine marketing (SEM) to increase website traffic. Pay-per-click (PPC) linking is one of the most commonly practised strategies. A company pays to be listed in an ad at the top of a search engine’s results through PPC. Consumers will be taken directly to the advertiser’s page by clicking on the ad. For one’s ad to show in the search results, the consumer has to search for a relevant keyword those ties into your product or service offerings. When the ad is clicked, the business pays the search engine a fee hence the name, pay-per-click.
Knowing the top keywords that the audience is looking for is a wonderful approach to improve the effectiveness of this marketing technique. Using those precise keywords will increase brand awareness, opportunities to reach out to a larger audience.
10) Social Networking and Viral Marketing
Social media marketing makes use of social media networks to deliver relevant content to users. As a result, they spread the content on their social media networks. Users sharing your content generate traffic for your company and can have an impact on your SEO. More shares increase your visibility in Facebook, LinkedIn, Instagram, Twitter, and YouTube search results. This recognition leads to higher rankings with Google and Yahoo search results.
The higher the level of involvement on a piece, the more likely it is that additional content will become viral. Remember that even if a post receives a lot of shares or likes, it isn’t enough for the content to go viral. The material should compel readers to take action, such as signing up for a newsletter or exploring what else your company has to offer. It’s important to know who you’re going after and when you’re going to go after them in an effective plan. Create a strategy and then work on growing your reach from there. Keep in mind that growth is the result of careful planning and nurture. It isn’t something that happens overnight.
Example: A brand-named Squat Potty became successful and generated $7 Mn in revenue with their viral videos. Blendtec and The Dollar Shave Club are also good examples of viral marketing success.
Conclusion:
You can advertise your start-up using a variety of tactics and platforms. However, you must first comprehend your target audience, their habits, and the nature of your business. Because of the restricted resources, start-up marketing is not impossible, but you must be certain before taking any action. To succeed, you must think differently than others and be inventive. You can also engage a firm to help you with your start-up marketing.
Vishruti Kanani
Content writer
Vanshaj Kaushik
Graphic designer
Riha Parikh
Editor
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