Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. In recent years, influencer marketing has successfully caused a radical shift in the marketing industry by emerging as a promising investment segment for brands to explore new-age promotional strategies.
As per leading influencer marketing firm Linqia’s report, 92 percent amongst the 86 percent marketers who used influencer marketing in 2017 found it effective.
Also, as cited by the India Influence Report 2018 – a survey conducted by Zefmo, an influencer marketing platform – nearly 92 percent of marketers will move towards influencer marketing campaigns in the future.
The most effective form of communication that really spurs a consumer to act is word-of-mouth, recommendations by someone he/she strongly connects with, and this is where influencer marketing has a distinct edge.
Digitization today has enabled brands to identify and reach the right target audience.
Influencer marketing specializes in helping these brands carefully identify appropriate influencers who understand the brand’s messaging and are aligned with the campaign’s ideologies.
Recent studies have found that 75% of B2B buyers are influenced by information found on social media.
While outbound marketing and traditional advertising methods will always carry influence, the targeting and relationship-building potential of inbound marketing methods like influencer marketing offers greater yields and increasingly relevant customer relationships.
In conclusion, influencer marketing provides brands with an efficient and focused approach to reach their target audience through multiple social media platforms. In an era where consumers have never been hungrier for reviews, ratings, and word-of-mouth recommendations, influencers are the key to unlocking their trust and dollars.