Key Takeaways: The products have a limited life in a product life cycle. Product sales go through various stages with different opportunities, challenges, and problems for the seller. Product sales have clearly defined stages. Revenue change at every stage of the Product Life Cycle Different marketing strategies are required at every stage of the Product […]

Key Takeaways: Businesses need to have effective marketing techniques to ensure that they stand out against their competitors. Not all marketing techniques work for every business. What Are Marketing Techniques? Specific strategies employed by firms to promote products and services are referred to as marketing tactics. The most effective marketing strategies are usually low-cost, high-impact,

Key Takeaways: Buyers are in constant need of certain sensory aspects to have a genuine shopping experience. Phygital marketing optimizes the experience depending on the audience and products/services. Phygital marketing is increasingly offering interactive and stimulating customer experiences by providing them with a more personalized user journey. What is Phygital Marketing? Phygital Marketing is a

Key Takeaways:- Satisfied customers are the key to any business as without consumers no business organizations can work. Consumer Behaviour and consumer buying behaviour go hand in hand with each other as customers are playing the three distinct roles of the payer, user, and buyer. Consumer Behaviour in Marketing has become an integral part of

Key Takeaways: Sales is an art to creatively use your basics with tact. Passion, Persuasion and Personalization are required in any sales setting. Anyone can be good at sales, including you. Everyone has an innate ability to sell and we have done it at least once in our lifetime. Right from convincing a friend to