• The exchange process allows the parties to assess the relative trade-offs they must make to satisfy their respective needs and wants. • Individuals on both sides attempt to maximize rewards and minimize costs in their transactions so as to obtain the most profitable outcomes. Ideally, all parties achieve a satisfactory level of reward. • […]
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Inbound Marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social-media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. Example: The 2008 and 2012 presidential campaigns marked the ascendance of online influence
• Customer Relationship Marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. • CRM is about forming long-term relationships with customers. Rather than trying to encourage a one-time sale, CRM tries to foster customer loyalty by providing exemplary products and services. This
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A kiosk refers to a small stall or booth that offers goods and services. Vendors operating from kiosks often sell small, inexpensive consumables. For example, a newspaper kiosk. Also, bigger stores or retail chains sometimes install small kiosks in malls or transit points to offer their products outside of the traditional stores. Example: The popular
Patanjali Ayurveda started in 2006 by Yoga Guru Baba Ramdev has seen an exponential rise in the past few years with revenues increasing from Rs 450cr in FY12 to Rs 5000cr in FY16. It can offer low prices to consumers due to very low selling, administrative and general costs at 2.5% of revenues. Patanjali
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Brands should “treasure” the genuine talent within their organizations because most creative work is “terrible”, according to a senior executive at Unilever. Dan Izbicki, Creative Excellence Director at the FMCG giant, warned against slipping standards in marketing during a discussion at the Effectiveness Week conference yesterday (2 November). He suggested that the explosion of digital
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Chinese technology giant LeEco is trying to replicate its India strategy of price disruption to gain a foothold in the US market. It will sell smartphones and smart TVs with content, smart bikes, and VR (virtual reality) sets. It’s a market where Apple, Samsung, and Amazon have a strong hold. For the entry in India,
LeEco replicates India strategy for its US entry Read More »
OnePlus,the Chinese smartphone company is launching a new line of lifestyle products inspired by its fans awesomeness. Dubbed as ‘OnePlus Gear’, the range includes travel backpacks, travel meassenger bags, and T-shirts. The items will be available to buy around the world through the OnePlus store, although the rollout will skip over India. In October, OnePlus
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Amul has been adjudged as India’s most attractive food and beverage (F&B) brand out of a total of 156 brands listed in the Super category. According to “Attractiveness: India’s Most Attractive Brand Report 2016”, Amul climbed 31 places over last year and rose to become India’s 32nd most attractive brand this year. It has
Amul India’s Most Attractive Food and Beverage Brand: TRA Research Read More »
Parle has made an impressive entry in the Indian luxury chocolate segment with the launch of Friberg. Friberg is a super-premium chocolate brand imported from Belgium and Switzerland. Parle has also launched unique Belgian wafer thins which are a first of its kind for the Indian Market. The wafer thin format is made of rice
Parle forays into the premium chocolate market with ‘Friberg’ Read More »
