There are many reasons why Apple is ahead of its rivals, one of them it promotes itself at a large level, and leave no stone unturned to reach to its target audience. Apple might have stopped disclosing its overall advertising expenditure, but outside sources have revealed that it still spends more than its rival company […]
Apple is spending far more than Samsung on digital ads Read More »
Chinese smartphone maker OnePlus(CEO, Pete Lau) will stick to its strategy of selling online only, against the recent trend of Xiaomi and LeEco turning towards brick and mortar stores. It has already exited the lower-priced segment to focus only on the premium space, demand for which is expected to jump in the next 2 years.
OnePlus to stick to online sales strategy Read More »
The jewellery segment in India is fragmented with opportunities. Voylla is an e-commerce platform for fashion jewellery. Technology and operations are the most difficult in this type of system. It also sells on Amazon, Flipkart, and Myntra. 90 brick and mortar stores were created for a personalized shopping experience to customers. Demonetization also affected Cash
Multi-channel startup Voylla carves a niche in a fashion jewellery space Read More »
Mondelez India has recently launched a campaign to support the launch of Cadbury Fuse, the latest addition to its portfolio. The campaign aims to position Cadbury Fuse as the chocolate bar that brightens up dull moments in one’s busy day. Mondelez International is a global snacking company with its presence in 165 countries. The brand’s
Mondelez Strengthens Its Chocolate Portfolio, Launches Cadbury Fuse Read More »
With food safety regulator FSSAI setting new standards for camel milk, dairy major GCMMF, which sells products under the Amul brand, on Friday said it will launch camel milk in the next three months. Amul will first start selling camel milk in Ahmedabad and will later launch in other cities. “We operationalised standards for camel milk
Amul to launch camel milk in next 3 months Read More »
Mahindra & Mahindra have launched two new digital platforms, one aimed at the buying experience and the other at enhancing the ownership experience. Mahindra has announced mahindrasyouv.com for its buying experience where a prospective customer can explore the company’s vehicles, accessorise them and ultimately make a booking. Key highlight of this platform includes ‘Collaborative Exploration’, under which
Mahindra & Mahindra Unveils Two Digital Platforms Read More »
Reliance JioInfocomm’s move to reduce the limit of data usage from 4GB per day to 1 GB per day will reduce the network coverage and will pave the way for better 4G experience JP Morgan has expected the JIO to end with 90 million customer in January-March period assuming conversion ratio of 50%. According to
Here’s How Reliance Jio Can Retain Its Users Read More »
After days of going on a frenzied hunt for cash at ATMs and banks, chances are you’re ready to switch to e-wallets. There are plenty of them and no 2 are the same in terms of the convenience they offer. All wallets have common features such as payments to merchants, utility payments and transfer of
Ready To Go Cashless? Know Your E-Wallets Read More »
For millions of Indian users, nostalgia is about to hit again with an array of Nokia smartphones by June-2017 with a new company name – HMD Global. $500 million will be spent over next 3 years. Strong trust of customers and trade partners in HMD will help them with distribution. HMD will create phones for
Nokia Slated to Re-Enter Indian Market by 2017 Read More »
• Power branding referred to building multi-product, multi-category brands which had global reach. • The idea behind this strategy was to build global brands which endorsed multiple products in various categories • Power brands as a concept came into existence by seeing the retailer as an economic partner. • Brands were rationalized to support the
