Chinese smartphone maker OnePlus(CEO, Pete Lau) will stick to its strategy of selling online only, against the recent trend of Xiaomi and LeEco turning towards brick and mortar stores.
It has already exited the lower-priced segment to focus only on the premium space, demand for which is expected to jump in the next 2 years.
OnePlus is also expected to increase its production in India, keeping in pace with the forecast that India’s manufacturing scale could reach global levels.
OnePlus 3T, the latest mobile from OnePlus will be manufactured in India from the next quarter. The top executives expect the demand for phones priced between Rs 20k-Rs35k to increase in a couple of years from now.
OnePlus’s share has increased to 7% to jump to number 2 in the recently ended quarter. OnePlus is behind Samsung, which had a market share of 49.5%, ahead of Apple which has a 14.7% share.