OnePlus to stick to online sales strategy

  • Chinese smartphone maker OnePlus(CEO, Pete Lau) will stick to its strategy of selling online only, against the recent trend of Xiaomi and LeEco turning towards brick and mortar stores.
  • It has already exited the lower-priced segment to focus only on the premium space, demand for which is expected to jump in the next 2 years.
  • OnePlus is also expected to increase its production in India, keeping in pace with the forecast that India’s manufacturing scale could reach global levels.
  • OnePlus 3T, the latest mobile from OnePlus will be manufactured in India from the next quarter. The top executives expect the demand for phones priced between Rs 20k-Rs35k to increase in a couple of years from now.
  • OnePlus’s share has increased to 7% to jump to number 2 in the recently ended quarter. OnePlus is behind Samsung, which had a market share of 49.5%, ahead of Apple which has a 14.7% share.