Multi-channel startup Voylla carves a niche in a fashion jewellery space

  • The jewellery segment in India is fragmented with opportunities.
  • Voylla is an e-commerce platform for fashion jewellery.
  • Technology and operations are the most difficult in this type of system.
  • It also sells on Amazon, Flipkart, and Myntra.
  • 90 brick and mortar stores were created for a personalized shopping experience to customers.
  • Demonetization also affected Cash on Delivery sales in India.
  • For encouraging customers to pay using cards, they also offer 5% discount.