Mondelez Strengthens Its Chocolate Portfolio, Launches Cadbury Fuse

  • Mondelez India has recently launched a campaign to support the launch of Cadbury Fuse, the latest addition to its portfolio. The campaign aims to position Cadbury Fuse as the chocolate bar that brightens up dull moments in one’s busy day.
  • Mondelez International is a global snacking company with its presence in 165 countries. The brand’s portfolio includes biscuits, chocolate, gum, candy and powdered beverages, with popular brands, such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum.
  • The communication is designed to launch Cadbury Fuse as an answer to your craving for a chocolaty feast.
  • The television campaign is supported by a digital led. Moreover, Cadbury Fuse has rolled out large-scale sampling activity with GoAir, Jet Airways, and traditional trade stores
  • Whether it’s a dull period experienced during long commute hours or an exhausting work-out, today’s new age consumers are experimental and want to try out diverse experiences which can curb their hunger pangs in newer formats. Cadbury Fuse is aimed at enhancing their eat experiences by giving them a “Chocolaty feast” experience.