Apple is spending far more than Samsung on digital ads

  • There are many reasons why Apple is ahead of its rivals, one of them it promotes itself at a large level, and leave no stone unturned to reach to its target audience.
  • Apple might have stopped disclosing its overall advertising expenditure, but outside sources have revealed that it still spends more than its rival company Samsung on digital ads
  • Pathmatics, advertising intelligence and competitive tracking platform has shown that Apple spent $97 million on display, mobile, and video ads – outspending Samsung’s $80.4 million. The analysis only covers digital displays and video ads – so it doesn’t include any social or search spend.
  • Apple’s total digital spending dropped by 16.3% year-on-year, whereas Samsung increased its budget by 49.2% .This appears to mirror Apple’s 10-K, in which the company said its 1% decrease in selling, general, and administrative costs in 2016 compared to 2015 was “was due primarily to lower discretionary expenditures and advertising costs.”
  • Gabe Gottlieb, CEO of Pathmatics, said: “With 100% of Apple’s budget allocated to direct deals with publishers, its obvious brand integrity and ad safety is a key concern to one of the market’s biggest advertisers. Safe guarding your brand isn’t exclusively a burden for major spenders however, everyone from big retailers to small ecommerce operators need transparency to ensure their campaigns are being executed as promised.”