There are many reasons why Apple is ahead of its rivals, one of them it promotes itself at a large level, and leave no stone unturned to reach to its target audience.
Apple might have stopped disclosing its overall advertising expenditure, but outside sources have revealed that it still spends more than its rival company Samsung on digital ads
Pathmatics, advertising intelligence and competitive tracking platform has shown that Apple spent $97 million on display, mobile, and video ads – outspending Samsung’s $80.4 million. The analysis only covers digital displays and video ads – so it doesn’t include any social or search spend.
Apple’s total digital spending dropped by 16.3% year-on-year, whereas Samsung increased its budget by 49.2% .This appears to mirror Apple’s 10-K, in which the company said its 1% decrease in selling, general, and administrative costs in 2016 compared to 2015 was “was due primarily to lower discretionary expenditures and advertising costs.”
Gabe Gottlieb, CEO of Pathmatics, said: “With 100% of Apple’s budget allocated to direct deals with publishers, its obvious brand integrity and ad safety is a key concern to one of the market’s biggest advertisers. Safe guarding your brand isn’t exclusively a burden for major spenders however, everyone from big retailers to small ecommerce operators need transparency to ensure their campaigns are being executed as promised.”
