Mondelez India has recently launched a campaign to support the launch of Cadbury Fuse, the latest addition to its portfolio. The campaign aims to position Cadbury Fuse as the chocolate bar that brightens up dull moments in one’s busy day. Mondelez International is a global snacking company with its presence in 165 countries. The brand’s […]
Mondelez Strengthens Its Chocolate Portfolio, Launches Cadbury Fuse Read More »
With food safety regulator FSSAI setting new standards for camel milk, dairy major GCMMF, which sells products under the Amul brand, on Friday said it will launch camel milk in the next three months. Amul will first start selling camel milk in Ahmedabad and will later launch in other cities. “We operationalised standards for camel milk
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Mahindra & Mahindra have launched two new digital platforms, one aimed at the buying experience and the other at enhancing the ownership experience. Mahindra has announced mahindrasyouv.com for its buying experience where a prospective customer can explore the company’s vehicles, accessorise them and ultimately make a booking. Key highlight of this platform includes ‘Collaborative Exploration’, under which
Mahindra & Mahindra Unveils Two Digital Platforms Read More »
Reliance JioInfocomm’s move to reduce the limit of data usage from 4GB per day to 1 GB per day will reduce the network coverage and will pave the way for better 4G experience JP Morgan has expected the JIO to end with 90 million customer in January-March period assuming conversion ratio of 50%. According to
Here’s How Reliance Jio Can Retain Its Users Read More »
After days of going on a frenzied hunt for cash at ATMs and banks, chances are you’re ready to switch to e-wallets. There are plenty of them and no 2 are the same in terms of the convenience they offer. All wallets have common features such as payments to merchants, utility payments and transfer of
Ready To Go Cashless? Know Your E-Wallets Read More »
For millions of Indian users, nostalgia is about to hit again with an array of Nokia smartphones by June-2017 with a new company name – HMD Global. $500 million will be spent over next 3 years. Strong trust of customers and trade partners in HMD will help them with distribution. HMD will create phones for
Nokia Slated to Re-Enter Indian Market by 2017 Read More »
• Power branding referred to building multi-product, multi-category brands which had global reach. • The idea behind this strategy was to build global brands which endorsed multiple products in various categories • Power brands as a concept came into existence by seeing the retailer as an economic partner. • Brands were rationalized to support the
· The marketplace today is becoming increasingly internet centrist. Search Engine Marketing (SEM) is emerging as a potent tool to reach the right audience at the right time and place. Internet Marketing can look a little daunting with all of its many Components. · There has, of course, been a rapid rise in the number
Monitoring or drawing conclusions from the results given by sensors, which sense consumers response or stimuli to various types of marketing is one of the processes of neuromarketing. Neuromarketing involves studying these responses and then concluding how to effectively market the products in cognizance to the neural reactions Executives at PepsiCos , FritoLay unit use neuromarketing to
* NetMarketingContribution (NMC) is a calculation that determines whether a company’s current marketing strategy is enough to cover the costs associated with marketing and sales. * It is a measure of contribution to company profits after marketing and sales expenses are accounted for. * The current market demand and the company’s market share are important
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