Idea Brings Back ‘What an Idea’, Plays the Reverse Migration Card to Win Rural India

Idea Cellular has launched its second big advertising campaign around the 4G services. Living by its philosophy that “An Idea can change your life”, the campaign focuses on the fact that the mobile Internet is not just an urban phenomenon, it is a driver of change for rural India too. The campaign sends the message

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Maruti Suzuki partnering with Ola to train 40,000 drivers

Maruti Suzuki is tying up with Ola cabs to train 40,000 drivers over the next three years. The company will provide a 30-day training course. Apart from driving lessons, important additional skills like consequences of accidents and car maintenance etc will also be undertaken. This can also address the shortage of fleet drivers. Maruti which runs 370 driving

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Uber launches app to increase fleet efficiency in India

Taxi hailing app company Uber on Tuesday announced the launch of an android application — ‘UberFleet’– for its fleet partners in the country. The company said the app is designed to improve the overall productivity for fleet owners by making the process of managing drivers more efficient and reducing their downtime. “UberFleet”allows fleet partners with driver

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