COCA-COLA PLANS TO GET DIGITAL READY!

Coca-Cola has created a new function called Franchise Capability & Business Transformation, to sell its products through an online platform. This is aimed at beefing up supply chain, technology and processes at its franchise bottlers to make them future ready for digital selling. At present, Coca-Cola operates 65 company-owned bottling plants and 35 plants that […]

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Virgin America

Virgin America says its mission is to make flying good again, with new planes, attractive fares, top-notch service and a host of amenities that reinvent domestic air travel. “The Virgin America experience is unlike any other in the skies, featuring mood-lit cabins with WiFi, custom-designed leather seats, power outlets and a video touch-screen at every seat back

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EVOLUTION OF MAYBELLINE

• Maybelline New York, the number one global cosmetics brand with 200 products distributed around 129 countries. The reason behind this success is the unique history which leads to the evolution of the brand. • In 1913, young Chicago chemist Thomas Williams had an elder sister, Maybel, who was in love with a man who

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