Flipkart launches private label business

  • Flipkart has launched its first private label business under an umbrella brand called Flipkart Smart Buy.
  • Flipkart Smart Buy will span 25-30 categories in electronics, electronic accessories, and home plastics.
  • It will launch a second private label brand early 2017.
  • By April 2017, it plans to include categories like home decor, home furnishings, home appliances, and furniture.
  • Flipkart’s strategy will be to address quality gaps across categories including in somewhere there are already several brands & putting high-quality products at affordable prices in the hands of the customers.
  • Amazon’s private label efforts which are concentrated in the fashion category might be one of the reasons for Facebook’s entry into private labels.
  • Flipkart’s independent fashion marketplaces Jabong and Myntra already have several private labels.
Source: http://bit.ly/2hl8fId