Virgin America

Virgin America says its mission is to make flying good again, with new planes, attractive fares, top-notch service and a host of amenities that reinvent domestic air travel.
“The Virgin America experience is unlike any other in the skies, featuring mood-lit cabins with WiFi, custom-designed leather seats, power outlets and a video touch-screen at every seat back offering guests on-demand menus and countless entertainment options,” the brand adds.
In a Nutshell: Make flying good again.
Measure of Success: In 2015, the brand launched an integration with Google Street View that allows consumers to tour plane cabins, as well as a partnership with Netflix, which enables passengers to stream content in flight. It also announced net income of $73 million for the third quarter of 2015.
Why it Works ?
Virgin America has tackled the problem of domestic air travel and refined the typically dull and sometimes painful experience in the process, including everything from its catchy in-flight safety video, which as more than 11 million views to date, to its nearly six-hour video replicating the experience of flying on other airlines. It not only knows its voice and clearly communicates its message throughout, it practices what it preaches.
All About Virgin America – A Breath of Fresh Airline:
Virgin America Safety Video VXsafetydance: