TECHNOLOGY

Panasonic India has kicked off its latest marketing campaign, #TheFutureisUp, for its newly launched SKY Series Air-Conditioner range. The latest TVC promotes the radiant cooling technology introduced by the company. The integrated campaign will be supported on television, Print, OOH, Cinema, Instore and Digital. The campaign features a family resting at home in the comfort of …

Panasonic Launches SKY Series AC Backed by Integrated Marketing Campaign Read More »

Whirlpool Corporation, world’s leading manufacturer and marketer of home appliances, introduced an all-new logo which indicates company’s growth and expansion across categories. The new logo reinforces the idea of being intrinsically simple yet modern and elegant. The logo has forgone the swirl above ‘W’, which was added in 1960 as a symbol of laundry products. …

Whirlpool undergoes a Logo Change Read More »

OnePlus has announced Bollywood star Amitabh Bachchan as its 1st ever OnePlus Star, a select group of distinguished OnePlus users. The brand associated with Mr. Bachchan to the emphasis on the brand’s philosophy of ‘Never Settle’ and the company’s constant pursuit of perfection. Pete Lau, CEO and Founder OnePlus, was delighted to have Amitabh Bachchan …

OnePlus Ropes in Amitabh Bachchan as its First-Ever ‘OnePlus Star’ Read More »

Fastrack to enter the smart wearables segment by launching its first smart band in India. The new smart band in three color variants – Purple, Blue and Black will be priced somewhere between Rs 1,995 and Rs 2,995. Apart from standard smart band features like step counter and sleep tracker, the band will let users …

Fastrack to launch its first smart band in India soon Read More »

SYSKA, one of the leading LED lighting companies, recently announced its foray into the growing Personal Care Category. The idea is to revolutionize the grooming habits of the youth of the country. The company has launched 30 beauty and grooming products for both men and women. The new product range includes Shavers, trimmers, clippers, Hair …

SYSKA Launches Ads With Sushant Singh Rajput, Tamannaah Bhatia For Personal Care Products Read More »

Microsoft on 22nd February launched an exclusive “Made for India” app, Skype Lite, to provide seamless experience in messaging, audio and video calling at lower bandwidths. This new app will be available only for Android devices and specially made for saving data. The app also supports Hindi, Gujarati, Bengali, Marathi, Tamil and Telugu languages. The …

Microsoft Launches Skype Lite for India Read More »

Taking the competition from Apple’s iPhone7 and Google Pixel head on in the premium segment in India, HTC Corporation launched HTC U Ultra and HTC U Play devices, priced at Rs 59,990 and Rs 39,990, respectively. Both the devices are equipped with 3D-contoured, liquid-adaptive HTC U sonic technology for personalised hearing experience and a unique …

HTC launches premium ‘U’ series of smartphones in India Read More »

AppleInc in the coming months will start assembling its lower-priced Iphone SE models at a contract manufacturer’s plant in the technology hub of Bengaluru, an industry source with direct knowledge of the matter said on Friday. Apple’s Taiwanese manufacturing partner Wistron Corp is setting up a plant in Bangalore to focus solely on assembling iPhones, a …

Apple to start India manufacturing in coming months with iPhone SE: Report Read More »

India’s Bookmyshowhas acquired Townscript, the company announced today. The value of the 75 percent stake is not disclosed. The buyout will allow Bookmyshowto foray into Eventbrite-style do-it-yourself ticketing. For example, if you want to hold a workshop on effective communication but don’t want to pay an events company, you can create your event on the portal and …

Bookmyshow acquires India’s answer to Eventbrite Read More »

Firms such as Samsung and Ford are going back to the promise of superior service, as technology ceases to be the key differentiation in a cluttered market. Service can then become the USP or hook for a brand to help it stand out of the clutter. Ford’s recent ad in which it plays up the …

Brands zero in on Service Read More »