TECHNOLOGY

The Motorola-Lenovo combine plans to strengthen its offline retail presence in a bid to increase foothold in what it expects to be a challenging Indian market over the next three years. The company, however, will take a call on expanding manufacturing once the new unified tax regime sets in. Calling itself a challenger, the No […]

Panasonic India has kicked off its latest marketing campaign, #TheFutureisUp, for its newly launched SKY Series Air-Conditioner range. The latest TVC promotes the radiant cooling technology introduced by the company. The integrated campaign will be supported on television, Print, OOH, Cinema, Instore and Digital. The campaign features a family resting at home in the comfort of

Whirlpool Corporation, world’s leading manufacturer and marketer of home appliances, introduced an all-new logo which indicates company’s growth and expansion across categories. The new logo reinforces the idea of being intrinsically simple yet modern and elegant. The logo has forgone the swirl above ‘W’, which was added in 1960 as a symbol of laundry products.

OnePlus has announced Bollywood star Amitabh Bachchan as its 1st ever OnePlus Star, a select group of distinguished OnePlus users. The brand associated with Mr. Bachchan to the emphasis on the brand’s philosophy of ‘Never Settle’ and the company’s constant pursuit of perfection. Pete Lau, CEO and Founder OnePlus, was delighted to have Amitabh Bachchan

Fastrack to enter the smart wearables segment by launching its first smart band in India. The new smart band in three color variants – Purple, Blue and Black will be priced somewhere between Rs 1,995 and Rs 2,995. Apart from standard smart band features like step counter and sleep tracker, the band will let users

SYSKA, one of the leading LED lighting companies, recently announced its foray into the growing Personal Care Category. The idea is to revolutionize the grooming habits of the youth of the country. The company has launched 30 beauty and grooming products for both men and women. The new product range includes Shavers, trimmers, clippers, Hair

Microsoft on 22nd February launched an exclusive “Made for India” app, Skype Lite, to provide seamless experience in messaging, audio and video calling at lower bandwidths. This new app will be available only for Android devices and specially made for saving data. The app also supports Hindi, Gujarati, Bengali, Marathi, Tamil and Telugu languages. The

Taking the competition from Apple’s iPhone7 and Google Pixel head on in the premium segment in India, HTC Corporation launched HTC U Ultra and HTC U Play devices, priced at Rs 59,990 and Rs 39,990, respectively. Both the devices are equipped with 3D-contoured, liquid-adaptive HTC U sonic technology for personalised hearing experience and a unique

AppleInc in the coming months will start assembling its lower-priced Iphone SE models at a contract manufacturer’s plant in the technology hub of Bengaluru, an industry source with direct knowledge of the matter said on Friday. Apple’s Taiwanese manufacturing partner Wistron Corp is setting up a plant in Bangalore to focus solely on assembling iPhones, a

India’s Bookmyshowhas acquired Townscript, the company announced today. The value of the 75 percent stake is not disclosed. The buyout will allow Bookmyshowto foray into Eventbrite-style do-it-yourself ticketing. For example, if you want to hold a workshop on effective communication but don’t want to pay an events company, you can create your event on the portal and