TECHNOLOGY

Micromax Informatics has tied up with Flipkart to jointly develop devices in the Rs 6,000 to Rs 12,000 price band, which will be sold exclusively on the e-commerce site.  The phones branded Evok are likely to hit the market next week. Micromax is targeting a price segment that accounts for about 50% of the market […]

One of its kind Swedish firm has tied up with Bharti Airtel’s network to provide its new service to exclusively Airtel customers. “This is the first-of-its-kind service that we are providing with Airtel in India. We want to work towards ensuring that more and more users are able to enjoy this service for now. We will

Kotak Mahindra Bank has announced an offer for opening a zero-balance savings account on 30th March 2017, with zero charges for all digital transactions. This move is against the industry tide wherein banks such as SBI and HDFC are either raising or reintroducing charges for transactions. This new plan/account is called ‘811’ in relation to demonetization

OnePlus is positioning itself as the best mobile brand by getting a celebrity for a mass media blitz. OnePlus used some unconventional methods to announce its entry into the mobile market. Some of their methods included the “Ladies first” campaign, asking customers to smash their phones and launching their mobiles through virtual space stations. OnePlus

The price cut, the steepest ever, comes at a time when the top three- LG, Samsung and Sony are facing growing threat from smaller brands like Micromax, Intex, TCL, BPL and Sansui that are selling their products at prices that are Rs 2,000-10,000 cheaper.  Consumers too, are showing readiness to buy these brands that are

ICICI Bank has launched the Mera iMobile app designed as a one-stop solution for a range of digital services targeting rural & semi-urban customers. The app available in 11 local languages, provides 135 services like electronic transfer of funds, providing weather updates, up to date prices of vegetable in mandi, managing bank accounts & fund transfers,

Apple Inc. launched a vibrant red aluminum finish iPhone 7, as part of the company’s partnership with (RED), an organization which contributes to the Global Fund to fight AIDS. This gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation. The Red Special

Idea Cellular, India’s 3rd largest mobile operator will offer open market data recharges of 1GB and above across 2G, 3G and 4G technology without any differential prices by 31st March 2017. Idea’s simplified data pricing will ensure data recharges across all technologies are available at the same price point. With the data proliferation in India,

Paytm to provide insurance cover for users’ to protect their money against any fraudulent transactions in their wallet. The company is in talks with insurance companies to provide the same. The cover will provide additional comfort and security to their 200 million users & prevent any misuse of their account. Source: http://bit.ly/2msbETD

UK-based Bullitt Group to bring Caterpillar, Land Rover, JCB and Kodak branded phones and audio products to India. The company is in talks with individual consumers and businesses to sell the Cat brand of smartphone meant for outdoor use. Targeting niche users in the premium segment with its ‘rugged’ mobile devices and accessories, the group will be