Is OnePlus rewriting its challenger playbook with a mainstream ad campaign featuring Big B?

  • OnePlus is positioning itself as the best mobile brand by getting a celebrity for a mass media blitz.
  • OnePlus used some unconventional methods to announce its entry into the mobile market.
  • Some of their methods included the “Ladies first” campaign, asking customers to smash their phones and launching their mobiles through virtual space stations.
  • OnePlus competes in the premium segment and according to IDC it is the third largest brand after Samsung and Apple.
  • Nielsen report says OnePlus 3T is the highest rated smartphone on Amazon.
  • Amitabh Bachchan is the biggest celebrity on digital channels and a OnePlus fan.
  • OnePlus still believe in word of mouth marketing and claims to be a digitally-focussed brand.


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