OnePlus is positioning itself as the best mobile brand by getting a celebrity for a mass media blitz.
OnePlus used some unconventional methods to announce its entry into the mobile market.
Some of their methods included the “Ladies first” campaign, asking customers to smash their phones and launching their mobiles through virtual space stations.
OnePlus competes in the premium segment and according to IDC it is the third largest brand after Samsung and Apple.
Nielsen report says OnePlus 3T is the highest rated smartphone on Amazon.
Amitabh Bachchan is the biggest celebrity on digital channels and a OnePlus fan.
OnePlus still believe in word of mouth marketing and claims to be a digitally-focussed brand.
