ICICI Bank has launched the Mera iMobile app designed as a one-stop solution for a range of digital services targeting rural & semi-urban customers.
The app available in 11 local languages, provides 135 services like electronic transfer of funds, providing weather updates, up to date prices of vegetable in mandi, managing bank accounts & fund transfers, tracking cards & loans, making payments for utility services, finding out information relevant to farmers, etc.
Users who are not ICICI Bank customers can also download & get access to an agri-related advisory on mandi prices and weather, apply for plastic cards and loans from ICICI.
Options available for both Gold loan and Tractor loan.
Users can make payments for Agri Banking services like Kisan Credit Cards through linked ICICI Bank savings accounts.
Other Agri-services for mandi prices (with pricing information on over 230 crops across 460 mandis) & weather (forecast for rain & temperatures, current humidity, etc) for users by selecting state, city, and taluka also included.
ICICI will set up Wi-Fi enabled posters pan India in local branches in those areas, allowing rural users to download the app it without incurring data charges.
The bank also plans to roll out the posters in busy intersections on vans and cycles.