Chinese handset maker Transsion to launch smartphone brand Tecno in India

  • Chinese handset maker Transsion Holdings will introduce its smartphone brand Tecno in India this month, further intensifying competition.
  • “India is our top priority market across the group and the 58 countries that we operate in, including the Middle East and Africa,” Transsion Holdings Vice President Arif Chowdhury told.
  • The company is examining to set up local manufacturing and a R&D team in India to tap into the opportunity here.
  • Transsion’s ‘itel’ which was launched last year, stood at the second spot in the overall mobile phone market in the last quarter of 2016.
  • They will launch four smartphones i3, i3 Pro, i5 and i5 Pro in the Indian market and then, the flagship in May, in the Rs 8,000 15,000 price range. The products are developed exclusively for India and these are not available in any other country.
  • These devices will initially be available in Rajasthan, Punjab and Gujarat; the company will go pan-India by the end of the year.
  • The focus is completely ‘offline’. In the three states, there is a partnership with about 10,000 retailers through 129 local distributors.
  • They would also look at setting up its own service centers in India.



[row][third_paragraph]                         Picture Credit:

Hrishikesh Salgaonkar

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Yash Rathod



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