Apple, Coke, Airtel’s ads under ASCI’s scanner

  • Apple showing ‘iPhone 7′ as ‘iPhone 7 plus variant’ is among 143 advertisements dubbed as misleading by regulator ASCI, which also pulled up Coca-Cola India, Bharti Airtel and others for such campaigns.
  • MobikwikHUL, Nivea, Amul, Opera, Standard Chartered Bank and Pernod Ricard are among the companies against which a total of 191 complaints were received by Customer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) for January.
  • ASCI upheld a total of 102 complaints in healthcare category, 20 in education, seven in personal care, six in food and beverages and eight advertisements from other categories.
  • According to ASCI, Apple India was found using a wrong image in its advertisement for iPhone 7.
  • SCI also upheld a complaint against Coca-Cola India for ThumsUp campaign, HUL for its advertisement of Rin Anti-bac, Standard Chartered Bank’s claim of “up to 10 per cent extra cashback on all spends with your Standard Chartered credit card” .
  • The regulator also upheld three complaints against leading telecom operator Bharti Airtel for “misleading” claims for free Calls Local + STD and a free upgrade for Airtel-V Fiber.
  • It also upheld a complaint against Gujarat Co-Operative Milk Marketing Federation for the ad of Amul Butter.
Source: http://bit.ly/2pBM7Ke

 

 

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Sakshi Natha

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Yash Rathod

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