LIFESTYLE

Flipkart launches Metronaut to rule men’s fashion category

Flipkart has launched `Metronaut’, a private label brand in men’s fashion & accessories, comprising of denims, t-shirts, shirts & accessories like belts, wallets & sunglasses. It plans to launch multiple private labels in furniture, fashion & decor ahead of the festive sale season.  It also plans to launch other products like footwear (men’s top-selling categories)

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Botoxed’ to perfection: Even male executives wanna look young now 

“My friends are looking jawan. Mujhe bhi jawan banaa do” is the demand of men these days. An increasingly youth-obsessed culture, even in the workplace, is driving more and more corporate professionals — a large chunk of them men — to jump on the Botox bandwagon.    Nobody today wants to say they are 50-plus;

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Electronics next on Aditya Birla’s Fashion & Retail store ‘The Collective’ cart

The Collective, India’s largest luxury multibrand retailer, has plans to diversify into high-end electronics. It retails over 100 brands, including Versace, Armani, & Alexander McQueen, through its eight shops in different cities & e-commerce. It plans to board more brands like Paul Smith, UK-based brand Farah, Kate Spade Jewellery & launch mono-brand stores of some

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Nike’s Plan to Sell Shoes Via Instagram Could Spark A 20% Rally in The Stock, Analyst Says

Nike is being considered as the top pick in the consumer sector due to its foraying into selling directly to consumers on social media and e-commerce platforms. With an increase in the number of millennials, the sports goods industry is radically transforming. Leading brands’ online growth will outshine retailers as they have the muscle power

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Global Eyewear brand Nova Eyewear forays into India Market

Nova, the global eye-wear brand from Vision Rx Lab has forayed into the vast consumer segment in India. Available in more than 45 countries worldwide, the brand has achieved a strong foothold in B2B segment internationally. Nova offers a bouquet of premium eye-care solutions, ranging from advanced digital lenses to fashionable frames, power sunglasses and swimming

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Australian hair care brand Kevin Murphy forays into India

Australian hair care brand Kevin Murphy has forayed into the Indian hair care market. “India is a unique market where people want to express who they are through how they look”: Kevin Murphy Officials The brand has entered the Indian market in association with its franchise partner Headstart. Nathan Gorman [Head Master and Design Director, Asia Pacific &

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