Swedish fashion brand Hennes & Mauritz (H&M) will start selling online in India from next year. This move categorically comes after Zara made its intensions clear of going online in India.
H&M has been remarkable in the apparel retail market in India, turning profitable within 6 months of its operations. It is aggressively expanding its online presence.
They are in a strong position, with well-known global brands suited to both online and physical stores. H&M is financially strong and can invest at the pace required. This the reason it has turned to online store in such a short span of time.
It has the resources as well to back it up. The customers are a happy bunch who have liked H&M’s products, which has made it profitable in such a short time.
