Flipkart launches Metronaut to rule men’s fashion category

  • Flipkart has launched `Metronaut’, a private label brand in men’s fashion & accessories, comprising of denims, t-shirts, shirts & accessories like belts, wallets & sunglasses.
  • It plans to launch multiple private labels in furniture, fashion & decor ahead of the festive sale season. 
  • It also plans to launch other products like footwear (men’s top-selling categories) & backpacks.
  • Metronaut which supports over 300 styles in men’s clothing & accessories will be retailed by a single seller, RetailNet.
  • Flipkart had recently launched a women’s private label Divastri, in ethnic wear category.
  • The move comes after Amazon India launched Symbol, its private label of clothing for men.
Source: http://bit.ly/2tOfQEC

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