FMCG

Parle will be focussing more on premium biscuit segment. According to Parle, they have started making a mark in premium segment with their biscuit “Hide and Seek” and “Milano”. Parle would also consolidate its position in mid tier and low price segment. Due to demonetisation urban and rural demand has taken a hit. Market share […]

Fast-moving consumer goods major Dabur’s net profit declined 7.3 per cent in the December quarter to Rs 295 crore from Rs 318 crore during the same quarter a year ago. Demonetisation affected revenue as consumers cut down on discretionary spending. Dabur’s primary sales declined 7 per cent during the quarter. “The wholesale trade was severely impacted by demonetisation

Any Brand which flashes when you hear “Direct Marketing”. None other than AMWAY which created the new milestones in reaching to the customers. Amway India is building its strategy and planning for the strong comeback with 50 brick and mortar stores apart from online and direct channel as part of its global business model by

Baba Ramdev’s Patanjali Ayurved Ltd. has been spreading its hands everywhere from wrestling league, bhajan shows on televisions to talk-shows on radios. The company’s main focus for sponsoring on these channels is on the young people in urban areas where the company has not achieved considerable success. The sponsorship is restricted to two things, first

Diversified conglomerate ITC, which is eyeing Rs 1 lakh crore turnover in FMCG business by 2030, is all set to launch its speciality spices under the Master Chef brand this quarter. Spices under the brand are tested for 450 chemicals, toxins and other contaminants as against only nine parameters that are required to be tested in India.

Marketers, these days are focusing on targeting new relationship between father and son to pitch their products by depicting the immense affection between child and father and touching upon the emotions of their customers, Earlier Pampers and now Britannia is following the same in its new TVC to target its customers with the tagline ‘Yummy

Wai Wai Noodles India has rolled out a contest on the occasion of International Crossword Day. The contest was launched on Facebook and Twitter accounts of Wai Wai. With social media world abuzz with Christmas and New Year conversations, the agency tried giving the Food Crossword a different touch. Crosswords were put up on both the

Patanjali Ayurved (Promoted by Baba Ramdev), was the biggest disruptive force in India’s fast moving consumer goods market. “Patanjali Ayurved saw a grand annual growth of 146% in the fiscal year 2016 whereas its competitors Dabur, HUL, Procter and Gamble struggled to get even 2 digit growth,” said an Assocham TechSci research report. Initially, the