FMCG

After replacing Salman Khan as its brand ambassador, Coca Cola India owned beverage brand Thums Up has rolled out a new integrated campaign featuring Bollywood actor Ranveer Singh. Thums Up ad where the protagonist (Singh) pulls off daredevil stunts to grab a bottle of Thums Up. The campaign, uploaded on company’s official YouTube channel, has garnered over […]

India’s largest milk cooperation chain helps 5.5 lakh dairy farmers open accounts, shifts to online payment for all big farmers. Gujarat Cooperative Milk Marketing Federation (GCMMF) which is jointly owned by over 36 lakh milk producers across 18,600 villages in Gujarat has asked dairy societies to make payments to all big farmers through bank transfers.

Snapdeal has launched “Cash@Home” service, allowing users to order cash and have it delivered at their doorstep. The service is a goodwill gesture by Snapdeal to allow users to easily access cash without having to queue up at their bank or at the ATMs. To operate this facility, Snapdeal will be using the cash that

Coca-Cola has created a new function called Franchise Capability & Business Transformation, to sell its products through an online platform. This is aimed at beefing up supply chain, technology and processes at its franchise bottlers to make them future ready for digital selling. At present, Coca-Cola operates 65 company-owned bottling plants and 35 plants that

Perfetti Van Melle owned Happydent has joined hands with the smile foundation to work for the underprivileged children to bring smiles on these children’s face through the campaign Happydent Smile Please. The help will be in kind and cash by contributing Rs. 5 to the smile foundation for every valid entry received and hoping to

Chaudhary Group chairman Binod Chaudhary, known for creating Wai Wai noodles, runs 16 different businesses across 60 countries was asked in an interview about the Maggi crises and how it helped WaiWai in its business. CG chairman said that they don’t want to compete with Nestle, which is benchmark for companies. Wai Wai, not only

Mondelez India has recently launched a campaign to support the launch of Cadbury Fuse, the latest addition to its portfolio. The campaign aims to position Cadbury Fuse as the chocolate bar that brightens up dull moments in one’s busy day. Mondelez International is a global snacking company with its presence in 165 countries. The brand’s

With food safety regulator FSSAI setting new standards for camel milk, dairy major GCMMF, which sells products under the Amul brand, on Friday said it will launch camel milk in the next three months. Amul will first start selling camel milk in Ahmedabad and will later launch in other cities. “We operationalised standards for camel milk