Deprecated: Function Elementor\DB::is_built_with_elementor is deprecated since version 3.2.0! Use Plugin::$instance->documents->get( $post_id )->is_built_with_elementor() instead. in /home/marketin/domains/marketing360.in/public_html/wp-includes/functions.php on line 5383
FMCG Archives - Page 13 of 14 -

FMCG

COCA-COLA PLANS TO GET DIGITAL READY!

Coca-Cola has created a new function called Franchise Capability & Business Transformation, to sell its products through an online platform. This is aimed at beefing up supply chain, technology and processes at its franchise bottlers to make them future ready for digital selling. At present, Coca-Cola operates 65 company-owned bottling plants and 35 plants that …

COCA-COLA PLANS TO GET DIGITAL READY! Read More »

Mondelez Strengthens Its Chocolate Portfolio, Launches Cadbury Fuse

Mondelez India has recently launched a campaign to support the launch of Cadbury Fuse, the latest addition to its portfolio. The campaign aims to position Cadbury Fuse as the chocolate bar that brightens up dull moments in one’s busy day. Mondelez International is a global snacking company with its presence in 165 countries. The brand’s …

Mondelez Strengthens Its Chocolate Portfolio, Launches Cadbury Fuse Read More »

Most advertising is terrible, says Unilever

Brands should “treasure” the genuine talent within their organizations because most creative work is “terrible”, according to a senior executive at Unilever. Dan Izbicki, Creative Excellence Director at the FMCG giant, warned against slipping standards in marketing during a discussion at the Effectiveness Week conference yesterday (2 November). He suggested that the explosion of digital …

Most advertising is terrible, says Unilever Read More »