An umbrella branding strategy, is a marketing practice that involves selling many related products under a single brand name. Unlike individual product branding, which uses different brand names for different products, umbrella branding uses a single brand name, and in some cases logo, for different products. Umbrella branding offers several benefits to marketers. They include- […]
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Perks4, a new start-up aimed at putting more money back into the pockets of consumers, who are not aware of smart opportunities to save from discount programs, was launched. The company has tie-ups with over 800 online retailers and local merchants that give extra discounts and cashback to its customers. Members can save up to 10
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Lloyd’s is a world specialist reinsurance market, combining global insight with local knowledge. Lloyd’s has got the approval from IRDA to open its branch in India. John Nelson, chairman Lloyd’s, said that it’s a great moment for the company as it has got access to world’s fastest growing economy. The company will be able to
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Tata Motors recently launched its flagship offering, Hexa in the utility vehicle (UV) market. With the industry expected to grow at 8.6 per cent this year and Tata Motors poised at no.4 in the industry at the start of 2017. Experiential marketing has played an active role in the overall marketing efforts for HEXA. Even
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In a bid to streamline its bottling operations in India,Coca-Cola is restructuring its organizational set-up. Under the new structure, the firm’s bottling units in the country will be supervised by a senior vice-president, unlike its existing set-up in which two executives head the company-owned bottling operations and franchise-operated bottling operations, respectively. This will help it capture
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Sony Pictures Networks (SPN) India launched a super premium youth-focused contemporary Hindi music channel Sony Rox It is the second Hindi music channel from the media firm after Sony Mix. Sony Rox is positioned for the youth mostly in the age group of 15-21 years. SPN has signed up deals with leading labels like T-Series, Zee Music,
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Ola, India’s most popular mobile app for transportation, has partnered with Apollo Hospitals to create India’s first ever comprehensive medical programme for driver-partners. Under this programme, Ola drivers will be equipped to provide medical assistance in case of on-road emergencies. Driver partners will also be able to opt for a ‘My Apollo Card’. Designed and
E-commerce giant, Amazon, is now planning to attract consumers through Indian Railways via its Amazon Prime content. Amazon Prime has been in talks with Indian Railways to provide its contents in premium trains such as Shatabdi, Rajdhani, and Duranto. Soon, passengers traveling in these trains will be able to watch and stream movies and TV
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· Britannia is looking at creating new categories in the premium segment while reinvigorating its mainstay Tiger brand of biscuits in the value segment. · It is planning to enter the breakfast segment to evolve into a complete foods company by delivering healthy, tasty & nutritious breakfast which is wholesome and also safe for the
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FreeCharge has partnered with Reliance Mutual Fund to introduce mutual funds on its platform. Users on this platform can invest in a Money Market Mutual Fund that targets higher returns than those available on savings bank accounts. The process of investing to redemption is entirely paperless. The initial subscription starts at Rs 500 for money market mutual fund
Freecharge now allows users to buy mutual funds on its platform Read More »
