TRENDING

Marketing has become a race between those who smoke the competition in raising the bar to change with the times, and those who trail behind. For the latter group, things are about to get a whole lot harder, as the pace of change is accelerating. Here are three marketing trends which are in the forecast for 2018. […]

Old monk is an iconic Indian dark rum, launched on 19th December 1954. The dark rum with a distinct vanilla and alcohol content of 42% and produced in Ghaziabad, Uttar Pradesh. Kapil Mohan was the man behind the iconic rum Old Monk and believed that the product itself is advertisement enough. Under his watch Old

Netflix has grown significantly in the Indian OTT video streaming market; however, it is far behind other OTT players. At present, it is the fifth largest player in India, behind players such as Hotstar, Voot, Amazon, etc. On one hand, Netflix has stuck to its global strategy of a subscription-based revenue model and on the other hand, Hotstar in India has

The beauty and wellness industry in India is booming, with a tremendous potential for growth in 2018. The herbal beauty business will continue to drive the growth of the beauty industry in India in 2018. It is estimated that the salon and spa business together account for 31 per cent of the total size of the beauty and wellness

The advertising and talent management industry will seek clarification from the government about what is ‘misleading’, as the consumer affairs minister proposed a new consumer protection bill stating that celebrities can face up to a three-year ban for appearing in misleading ads. In order to conclude whether the ad is misleading or not, advertising industry had asked for

Food delivery apps are laying the foundation of a new category that has immense potential to solve for everyday practical eating needs. There has been entry of food tech companies that are using the power of technology to make the delivery process transparent, less transactional and available beyond one’s home. Today there is a higher dependence of customers on

Google is preparing to open brick-and-mortar stores in India to shore up sales of its Pixel smartphones. The plan is to open experience centres in India where consumers can actually have a look and feel of the products. The company was encouraged to open these centres by the response to more than a dozen pop-up stores in recent

According to a national survey conducted by experiential marketing agency NeoNiche, a majority of respondents said the most favoured tool to best reach customers was advertising. The survey took responses from marketing professionals across 11 verticals. It found that TV ads continue to dominate spends on advertising and promotions. The other findings were as follows:

As per the latest edition of Zenith’s Advertising Expenditure Forecasts report, the ROI agency of the Publicist group, newspapers will continue to be the most dominated media segment for the next three years. By 2020, newspapers will have Rs. 26,670 crore or 38.9% share of the total AdEx even as digital continues to grow at