The beauty and wellness industry in India is booming, with a tremendous potential for growth in 2018. The herbal beauty business will continue to drive the growth of the beauty industry in India in 2018.
It is estimated that the salon and spa business together account for 31 per cent of the total size of the beauty and wellness market.
Today, consumers have a great knowledge about the different beauty products and treatments that are available in the market.
This is due to exposure to global trends, rising disposable incomes, changing lifestyles, increasing number of women in the work force and so on.
Over the last few years, the beauty business in India has moved to an organised retail sector, with the growth of shopping malls in the metro cities and even Tier 2 cities.
Brand identity has also become an important part of the beauty companies wherein they have to maintain the desired quality and variety of products.
E-commerce is growing at a fast pace with more and more people opting for online beauty shopping.
Scientific techniques and modern beauty concepts are influencing the business, giving rise to vast varieties of beauty products.
An important challenge for the beauty industry in 2018 will be the need for professionally qualified personnel.
Beauty care as a service sector will offer great scope for employment and entrepreneurship for women.
Government can also contribute a lot by giving direction, assistance and providing support in identifying markets, trade and promotions.
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