Brand identity, unique products will drive the beauty and wellness industry in 2018

The beauty and wellness industry in India is booming, with a tremendous potential for growth in 2018. The herbal beauty business will continue to drive the growth of the beauty industry in India in 2018.
  • It is estimated that the salon and spa business together account for 31 per cent of the total size of the beauty and wellness market.
  • Today, consumers have a great knowledge about the different beauty products and treatments that are available in the market.
  • This is due to exposure to global trends, rising disposable incomes, changing lifestyles, increasing number of women in the work force and so on.
  • Over the last few years, the beauty business in India has moved to an organised retail sector, with the growth of shopping malls in the metro cities and even Tier 2 cities.
  • Brand identity has also become an important part of the beauty companies wherein they have to maintain the desired quality and variety of products.
  • E-commerce is growing at a fast pace with more and more people opting for online beauty shopping.
  • Scientific techniques and modern beauty concepts are influencing the business, giving rise to vast varieties of beauty products.
  • An important challenge for the beauty industry in 2018 will be the need for professionally qualified personnel.
  • Beauty care as a service sector will offer great scope for employment and entrepreneurship for women.
Government can also contribute a lot by giving direction, assistance and providing support in identifying markets, trade and promotions.

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