Today in this digital era all brands are focussing on the customer satisfaction and customer delight. Every brand wants to connect with its customers at an emotional level that will help them increase their brand equity. Various brands have come up with amazing ads and movie clips which have been unique and emotionally heart touching […]
Advertising and Filmmaking- An interview with Joyeeta Patpatia Read More »
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing but are executed in a unique way. Finding new ways to foster relationships through social media is currently a hot topic
Use of Social Media in B2B marketing Read More »
The Technology Acceptance Model (TAM) was based on the theory of Reasoned Action and developed by Davis in 1989. The Purpose of this model is to predict the acceptability of a tool and to identify the modifications which must be brought to the system in order to make it acceptable to users. It is determined
Technology Acceptance Model (TAM) Read More »
The scope for digital marketing has infinite possibilities when it comes to promoting or advertising products and services. Anything and everything that is widely accepted and also dominates a particular industry become the trend of that year. There’s a change which is witnessed by the digital marketing world and here are a few trends which
Top 6 digital marketing trends that will dominate 2018 Read More »
Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks. Stories have encouraged users to stay on the platform longer and visit it more frequently. Take advantage of polls within Instagram Stories- Instagram launched a feature that allows users to add
How Brands Can Take Advantage of Instagram Stories Read More »
Print media is witnessing a slowdown in the developed economies but when it comes to India, the newspaper still commands the lion’s share of the advertising pie. As per the latest report from Zenith, the ROI agency of the Publicis Group, the newspaper will continue to be the most dominant media segment for the next
Future forecast of Advertising Expenditure Read More »
In a bizarre strategy of, if you can’t beat them, join them, leading brands have begun to make their own counterfeits and sell them to customers, pocketing the cash. Firms like Diesel spend significant resources chasing down counterfeiters and stamping them out. Piracy and counterfeiting steals their work and takes away from their revenue. Similarly,
Now brands make own fakes- pocket the cash Read More »
Zenith has published a special edition report acknowledging that many areas of real opportunity for marketers have been developing over the past couple of years. The agency has clustered these areas under four headings: Trust – Brand communication in a post-truth world: Developing strategies and solutions for handling organizational communication in a world where fake news and
2018- The Year Ahead: Decoding tech trends and what they mean for marketers Read More »
‘Insta Worthy’ is undoubtedly the buzz phrase used in travel sphere, food, makeup, fashion and much more. Insta-worthy is the reason to visit the place or try new fusion foods that look good in the photos. Something trending these days be it fashion or lifestyle has made its way through Instagram. It has not only
Companies use Instagram to capture talent. Read More »
How do we make a customer come back and shop again and often? The three market leaders in their own category are maximising the lifetime value of a customer. 1. Swiggy is all about Getting the basics right – Swiggy does their basic service really well. The biggest contributor was swiggy’s own delivery fleet. They
How OYO, Swiggy and Chai Point cracked the repeat user code Read More »
