Technology Acceptance Model (TAM)  

 

The Technology Acceptance Model (TAM) was based on the theory of Reasoned Action and developed by Davis in 1989. The Purpose of this model is to predict the acceptability of a tool and to identify the modifications which must be brought to the system in order to make it acceptable to users.
  • It is determined by two main factors:
    • Perceived usefulness (PU): It is defined as being the degree to which a person believes that the use of a system will improve his performance.
    • Perceived ease of use (PEOU): It refers to the degree to which a person believes that the use of a system will be effortless
  • However, the factor which influences the most is the perceived usefulness of a tool and not the perceived ease of use.
  • The attitude of an individual is not the only factor that determines his use of a system but is also based on the impact which it may have on his performance.
  • Recently, a cryptocurrency strip club has been opened in Las Vegas where dancers are temporarily tattooed with QR codes so they can be paid in bitcoin.
  • In today’s technology-driven era this clearly shows technology acceptance by the people.
  • Those who already own cryptocurrency can pay simply by scanning barcodes from the dancers’ bodies – they can also pay via normal transactions.
  • However, those who do choose to pay via cryptocurrency will receive a 20 percent discount which gives the customers an added advantage.
  • Such kind of payment method thus becomes very effortless and confidential.
Currently, this is the only club which accepts bitcoin payments but the day is not far where more people will start accepting bitcoin payments and also accepting and using new technologies that will come up in future.  
Source: http://bit.ly/2te1nD8https://ind.pn/2CTm1Ip
 

20 thoughts on “Technology Acceptance Model (TAM)  ”

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