Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks. Stories have encouraged users to stay on the platform longer and visit it more frequently.
Take advantage of polls within Instagram Stories- Instagram launched a feature that allows users to add interactive polls to their Stories. These polls are a fun, frictionless way to get your audience engaged and hear their thoughts on any and all topics. By having this opportunity , you could save your brand time, money and energy.-
Use links in your Stories to increase sales, generate leads and gain traffic- One of the incredible essences of social media is the intimate connection brands can form with their followers. The easiest way to do that is through direct links. One of the best things about Instagram Stories for business is the ability to tag and link.
It’s all about digital storytelling- Use Stories to tell an actual story. Tell stories about your product and services. It creates brand loyalty, which increases chances of a purchase and referrals.
Perfect examples of digital storytelling include restaurants showing how dishes are prepared or fashion icons putting up tutorials on how to mash an outfit together.
Use Instagram Story ads- When designing your ads, it is important to catch your audience’s’ eyes quickly. You must interest the user with strong visuals, engage them with clear messaging and then urge them into action.
Stories are still a relatively new medium across social media, so there’s no better time than now to begin capitalizing on all they offer.