FMCG

The success of Patanjali in the FMCG has brought the halo effect on the entire ayurvedic comsumer product bringing the boom in demand of ‘Natural and Herbal’ products among consumers. The growing demand for ayurvedic products have motivated FMCG companies like HUL and Colgate to go for herbal products. Patanjali started the wave of ‘ayurvedic […]

PepsiCo has launched its made-in-India Doritos from its modern manufacturing line in West Bengal. Earlier PepsiCo introduced Doritos in India through imports to test the potential of snack market and now through its new manufacturing line, the company will make the chips available in 40 cities of the country. Jagrut Kotecha, VP- snacks category at

Parle Products has announced its entry in the pulses category with the launch of its new brand Fresh Harvest. The Fresh Harvest collection will include Toor, Moong, Urad, Channa & Masoor dals sourced from the best farms in Maharashtra & Karnataka. Fresh Harvest has been launched across class-A outlets, self service outlets & local retail

MTR Foods has launched a new range of Indian breakfasts called the 3 minute breakfast with a 360-degree media campaign including 3 TVCs and a digital film. Based on the insight that breakfast is the most rushed and most skipped meal of the day, these MTR products can be consumed at home or on the

RoohAfza has been an all-time favourite for about a century, even before the advent of colas. The company with its original herbal and Unani roots has launched its new line of Fusion drinks. This has been done by packing RoohAfza with pure juice and bridging the gap between the two. RoohAfza Fusion claims to have

Britannia Industries has expanded its premium cookie category with the launch of Good Day Wonderfulls priced at Rs. 10 for 30 grams and Rs. 25 for 75 grams. These cookies will come in 3 range of variants- Choco Nut, Butter Almond, and Berries and Nuts. It consists of ingredients like cranberries, black currant, roasted almonds