The Ayurvedic consumer products segment is blowing up thanks to Patanjali

  • The success of Patanjali in the FMCG has brought the halo effect on the entire ayurvedic comsumer product bringing the boom in demand of ‘Natural and Herbal’ products among consumers.
  • The growing demand for ayurvedic products have motivated FMCG companies like HUL and Colgate to go for herbal products.
  • Patanjali started the wave of ‘ayurvedic products’ in the entire country and created space for other companies like Dabur for the herbal products.
  • The demand for ‘Natural and Herbal’ is not only restricted to food but companies like L’Oreal are also taking along the blend of ayurved in their hair-care products.


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