Britannia Expands Premium Cookie Category, Launches Good Day Wonderfulls
Britannia Industries has expanded its premium cookie category with the launch of Good Day Wonderfulls priced at Rs. 10 for 30 grams and Rs. 25 for 75 grams.
These cookies will come in 3 range of variants- Choco Nut, Butter Almond, and Berries and Nuts. It consists of ingredients like cranberries, black currant, roasted almonds and chocolate.
The premium cookie category is worth Rs. 4000 crore and Good Day as a brand alone command for Rs. 2600 crore. This new variant will be launched in South India first before going national.
The new category is aiming to take the ‘Smile More for a Good Day’ philosophy forward. The medium-premium cookie segment has grown by 23% last year alone. This indicates that preferences of Indian consumers is changing and they are upgrading to indulgent cookies.
Nivesh Jain84 Posts
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