Britannia Expands Premium Cookie Category, Launches Good Day Wonderfulls

  • Britannia Industries has expanded its premium cookie category with the launch of Good Day Wonderfulls priced at Rs. 10 for 30 grams and Rs. 25 for 75 grams.
  • These cookies will come in 3 range of variants- Choco Nut, Butter Almond, and Berries and Nuts. It consists of ingredients like cranberries, black currant, roasted almonds and chocolate.
  • The premium cookie category is worth Rs. 4000 crore and Good Day as a brand alone command for Rs. 2600 crore. This new variant will be launched in South India first before going national.
  • The new category is aiming to take the ‘Smile More for a Good Day’ philosophy forward. The medium-premium cookie segment has grown by 23% last year alone. This indicates that preferences of Indian consumers is changing and they are upgrading to indulgent cookies.


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