Italian fashion brand PERF forays into Indian market

  • Italian fashion brand PERF is foraying into the Indian market with its sportswear collection.
  • PERF will be competing with the likes of Nike, Adidas & others.
  • The company will source products from Europe, US, UK & Canada to be sold in India.
  • It has tied up with e-commerce platforms like Amazon, Jabong, PayTm, Myntra, Flipkart & Snapdeal for active wear collection. 
  • It has also tied up with independent retail chains for distribution of its products & targets 400-500 stores in the next three years.
  • PERF is also in talks with multi branded outlets & would focus on opening its own exclusive stores.
  • The company would initially start operating in the major metros followed by Tier I & Tier II cities.
Source: http://bit.ly/2rCA9Bm

 

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