Parle Products soon to enter pulses category

  • Parle Products has announced its entry in the pulses category with the launch of its new brand Fresh Harvest.
  • The Fresh Harvest collection will include Toor, Moong, Urad, Channa & Masoor dals sourced from the best farms in Maharashtra & Karnataka.
  • Fresh Harvest has been launched across class-A outlets, self service outlets & local retail chains across over 5 lakh towns in Maharashtra currently.
  • With the launch, Parle want to offer consumers premium pulses that are pure, unadulterated and full of nutrition to make meal-time healthier.
Source: http://bit.ly/2sDDEbf

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