Can Idea’s #LookLook ad campaign get India hooked on to Idea 4G?

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  • Idea’s new jingle – “Idea 4G pe Dekho India hua Hook”, got India hooked to its 4G network.
  • People are streaming, downloading and watching videos with Idea 4G.
  • Idea has planned a 360 degree amplification of its campaigns in all types of communication channels.
  • This campaign carries Idea’s brand signature tune which gels with its song.
  • Idea has been promoting its 4G network from last one year with various campaigns and aims to hook India with this one too.

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