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Lloyd’s is a world specialist reinsurance market, combining global insight with local knowledge. Lloyd’s has got the approval from IRDA to open its branch in India. John Nelson, chairman Lloyd’s, said that it’s a great moment for the company as it has got access to world’s fastest growing economy. The company will be able to […]

In a bid to streamline its bottling operations in India,Coca-Cola is restructuring its organizational set-up. Under the new structure, the firm’s bottling units in the country will be supervised by a senior vice-president, unlike its existing set-up in which two executives head the company-owned bottling operations and franchise-operated bottling operations, respectively. This will help it capture

Phillips, due to changing trends, has been facing a decline in revenue growth and also in sales of lighting products as people now prefer LED bulbs. On one hand, there is a decline in lighting products and on another hand, the growth in consumer lifestyle products and healthcare products is seen. Therefore, Phillips India’s wholly

An online budget network of hotels OYO is planning to expand its footprints in South Asia and South East Asia, besides strengthening its service by introducing a concierge service called OYO Captains. OYO is looking to strengthen its footprint in top leisure and pilgrimage destinations like Goa, the North-East (Shillong and Gangtok), Tirupati, Varanasi, Shirdi,

Social media and the internet has been the driving force for any major changes in the world today. Clicking and sharing photos of food on Instagram, twitter, Facebook is a new trend among the youngsters today. Unlike US where restaurants are now shifting from serving in open plates from box packing, in India, restaurants like

Exide has launched its digital campaign for its new app – The Exide Care App. It hopes to connect with consumers on a real-time basis. Exide sees the app as the fulcrum of customer interactions through the complete purchase and experience cycle. Rediffusion Y&R, which has designed the campaign, says that striking the right note

When it is Christmas what can be more beautiful than celebrating it with your loved ones. What if you get to know that you can go home for free? Yes, you heard it right! Air Canada offered free round trip tickets to Canadians who expected to celebrate the holidays away from home. The Canadians were

This is that time of the month when every brand aspires to bring the happiness in the regular course of life. Similar is Jet Airways doing with its new campaign Joy Of Christmas highlighting the idea of THINK HOME, THINK JET AIRWAYS. Companies nowadays moving towards the idea of emotional marketing, touching upon the sensitive

Expanding its product portfolio, Intex technologies launched refrigerators. This step is to make their presence in electronic sector. These models will be available by early next year. The company claims to keep the perishables from getting spoiled for longer duration in their refrigerators. Intex has 7 different product portfolios in durables including washing machine, currency

There are many reasons why Apple is ahead of its rivals, one of them it promotes itself at a large level, and leave no stone unturned to reach to its target audience. Apple might have stopped disclosing its overall advertising expenditure, but outside sources have revealed that it still spends more than its rival company