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Social media and the internet has been the driving force for any major changes in the world today. Clicking and sharing photos of food on Instagram, twitter, Facebook is a new trend among the youngsters today. Unlike US where restaurants are now shifting from serving in open plates from box packing, in India, restaurants like […]

Exide has launched its digital campaign for its new app – The Exide Care App. It hopes to connect with consumers on a real-time basis. Exide sees the app as the fulcrum of customer interactions through the complete purchase and experience cycle. Rediffusion Y&R, which has designed the campaign, says that striking the right note

When it is Christmas what can be more beautiful than celebrating it with your loved ones. What if you get to know that you can go home for free? Yes, you heard it right! Air Canada offered free round trip tickets to Canadians who expected to celebrate the holidays away from home. The Canadians were

This is that time of the month when every brand aspires to bring the happiness in the regular course of life. Similar is Jet Airways doing with its new campaign Joy Of Christmas highlighting the idea of THINK HOME, THINK JET AIRWAYS. Companies nowadays moving towards the idea of emotional marketing, touching upon the sensitive

Expanding its product portfolio, Intex technologies launched refrigerators. This step is to make their presence in electronic sector. These models will be available by early next year. The company claims to keep the perishables from getting spoiled for longer duration in their refrigerators. Intex has 7 different product portfolios in durables including washing machine, currency

There are many reasons why Apple is ahead of its rivals, one of them it promotes itself at a large level, and leave no stone unturned to reach to its target audience. Apple might have stopped disclosing its overall advertising expenditure, but outside sources have revealed that it still spends more than its rival company