FMCG

Mondelēz has launched a savory biscuit brand, brand ‘Véa’ (pronounced vay-a), to go after millennials’ hunger for healthier options & unique ingredients. Designed to drive growth in the savory cracker segment, Véais a key pillar for Mondelēz to be the global leader in well-being snacks. Consumer tastes & snacking habits have been changing & people are […]

Bread maker Modern Food Enterprises Ltd has relaunched its brand with eight new variants along with new packaging & advertising. With the tag line “Be Like Bread”, the company is introducing healthy breads including ‘Multigrain Superseed’, made from various seeds, whole wheat, ‘Atta Shakti’, and ‘Hi-Fibre Brown’ along with a ‘Milk Plus’ bread aimed at

PepsiCo and Sachin Tendulkar together have created a product for young India, which has the goodness of milk with oats and fiber. Featuring Sachin as a brand ambassador, the company would be able to communicate the right message to young Indians leading a rushed lifestyle and striving to achieve their dreams. Sachin Tendulkar is also

A decade back, homemakers started using ready-to-cook recipes to serve delicious food to the family reducing the cooking preparation time. This ready-to-cook era started with the Git’s Gulab-jamun ready mix packet which offered its customers the convenience of preparing the sweet dish. But, today the new dual-income generation wants even more convenience and has shifted

Miraj Group plans to open 100 FMCG retail outlets ‘Miraj Mart’ across the country in the next two years, offering over 100 products.  The company, which opened its first outlet in Mumbai, will soon have similar set ups in New Delhi, Madhya Pradesh and Rajasthan.  The Miraj Mart in Mumbai will have an offering of

Localization and regionalisation have always been hitting globalization, especially when it comes to taste in India. A few months back, consumer goods giants like HUL, were greatly hit by Patanjali and were forced to launch their own ayurvedic products. Now, Coca-cola, aerated soft-drinks giant, has hit the B-Brands and is forced to launch a cheaper

Dabur is looking to ride on ‘Digital revolution’ pursuing an aggressive e-commerce and digital marketing strategy to tap millennials. Millennials are increasingly going back to their roots and taking pride in tradition for its ayurveda and ayurvedic products. “One of the most notable trends that we are witnessing today is the digital revolution. This is going to have

Pen maker, Reynolds, has announced that it has entered into a partnership with Flair, a leading pen manufacturer and distributor in India. Through its partnership with Flair, Reynolds will re-launch eight original product lines and increase overall access to Reynolds’ writing instruments across the country. The products’ refreshed packaging focuses on the concept of authenticity,

Nutralite has rolled out its latest ad campaign, #KhaneMeinTwist, to promote its two newly launched variants, Garlic & Oregano and Pudina & Coriander. With this campaign, the brand aims to tell the audience about the new variants and how healthy it is.  The TVC promotes the fact that health and taste can co- exist with

ITC acquired Savlon is preparing to enter the Rs. 600 crore handwash market to compete against Reckitt Benckiser and Hindustan Unilever. Dettol and Lifebuoy currently are the market leaders in handwash market with over 50 percent and 25-30 percent share respectively. The new initiative by ITC to compete with Dettol and Lifebuoy through the introduction