Bread maker Modern re-launches brand

Bread maker Modern Food Enterprises Ltd has relaunched its brand with eight new variants along with new packaging & advertising.
  • With the tag line “Be Like Bread”, the company is introducing healthy breads including ‘Multigrain Superseed’, made from various seeds, whole wheat, ‘Atta Shakti’, and ‘Hi-Fibre Brown’ along with a ‘Milk Plus’ bread aimed at school-going children who need nutrition.
  • The company aims to cater to the evolving Indian consumer by including younger consumers, millennials & the new Indian women & have so extended their portfolio to health and wellness.
  • The company has also introduced rotis & Malabar paranthas in Kerala & in parts of Tamil Nadu.
  • As per consumer insights, southern markets were found adopting the northern chapatis to balance their diets with some whole wheat.
  • Modern will be introducing packaged foods including ready-to-eat chapattis & paranthas in regions where there is a great demand & word of mouth.
The baked goods market in India is growing with the consumption of healthier versions of baked goods, which includes brown bread, multigrain bread, creamless pastries & cakes & for which Modern plans to introduce its new line of baked goods- cakes, portion cakes, muffins, cream-filled goods, in India.
Source: http://bit.ly/2rVWUjw

 

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