Dabur is looking to ride on ‘Digital revolution’ pursuing an aggressive e-commerce and digital marketing strategy to tap millennials.
Millennials are increasingly going back to their roots and taking pride in tradition for its ayurveda and ayurvedic products.
“One of the most notable trends that we are witnessing today is the digital revolution. This is going to have a significant impact on consumer behaviour and market structure in future,” Dabur Chairman Anand C Burman.
Dabur India is strengthening online presence through partnership with large e-retailers and its own portals.
Millennials are going to drive strong trends of consumption in the coming times and therefore increasing focus on digital marketing, online campaigns and social media will help the company access them.
With the growing awareness about the benefits of ayurveda and ayurvedic products, Dabur strengthened its health care portfolio by introducing several time-tested ayurvedic remedies in modern day formats to cater to the new generation.
Dabur said it would invest further in R&D, quality, manufacturing, supply chain and other support functions.
