E-COMMERCE

Online travel portal Yatra unveiled a new brand identity and logo which the company stated is more contemporary and evolved.  Yatra stated that the new brand colour is red and it stands for exuberance. The change in brand identity is coupled with the evolution of Yatra’s product offering, covering an unmatched range across flights, hotels, […]

Perks4, a new start-up aimed at putting more money back into the pockets of consumers, who are not aware of smart opportunities to save from discount programs, was launched. The company has tie-ups with over 800 online retailers and local merchants that give extra discounts and cashback to its customers. Members can save up to 10

E-commerce giant, Amazon, is now planning to attract consumers through Indian Railways via its Amazon Prime content. Amazon Prime has been in talks with Indian Railways to provide its contents in premium trains such as Shatabdi, Rajdhani, and Duranto. Soon, passengers traveling in these trains will be able to watch and stream movies and TV

Online marketplace Amazon India has launched a callback option in Tamil, Telugu, and Kannada from its seller support associates. For Amazon, Tamil Nadu, Karnataka and Telangana have emerged as the top three states with the huge seller base preferring support services in local languages. This is in addition to the predominantly Hindi-speaking population. The marketplace

A little over a year ago, e-commerce firms were riding a wave of good valuations and painting a rosy picture of the future. A year down the line the picture doesn’t quite seem to be rosy. With losses piling up, the e-tailers spent Rs7252 crore on advertising in 2016 The main question that arises is

Amazon to release Amazon Prime Rewards Visa Signature Card in partnership with Chase. The new Visa credit card will be exclusively for its most loyal customers, Prime members. Prime member cardholders will get 5 percent back on all Amazon purchases, 2 percent back at restaurants, gas stations and drugstores, and 1 percent back everywhere else. Amazon

During natural calamities, many startups come forward to rescue affected people. Ola, cab service provider, in recent Chennai floods, like any other marketers taking the advantage of the opportunity had started free rescue services and also transporting food and drinking water to the flood affected areas. But this service was seemed to be more of

Flipkart is seeking a way to differentiate the positioning of its two online fashion portals–Myntra and Jabong- in a bid to deepen its sizeable lead in the online fashion segment and prevent the two premium brands from cannibalizing each other. Flipkart is also due to launch a new look – Flipkart fashion- the mass market

UrbanClap has announced and exclusive partnership with Snapdeal -a leading e-commerce player, for a co-branded CSR initiative this Christmas. Over 25 NGOs from all over the country have been selected for this unique activity, which is being initiated by Snapdeal Sunshine. As a part of this initiative, both the companies are inviting customers to donate