Yatra unveils new brand identity

  • Online travel portal Yatra unveiled a new brand identity and logo which the company stated is more contemporary and evolved. 
  • Yatra stated that the new brand colour is red and it stands for exuberance.
  • The change in brand identity is coupled with the evolution of Yatra’s product offering, covering an unmatched range across flights, hotels, holidays, bus, train, cabs, homestays, activities and cruises. 
  • The new red logo will help them to stand out in an increasingly cluttered media environment and at the same time lend a sense of confidence and reliability to their brand. 
  • Apart from the logo change, the branding elements, communication and messaging have been given a more contemporary and aspirational look. 
Source: http://bit.ly/2k9fFfU