Key Takeaways ● Scent marketing shapes emotions & purchases.● Aromas boost brand perception & sales.● Businesses like PVR, Starbucks & Cinnabon use scent strategically. Introduction Ever walked past a Domino’s store and felt hungry even before seeing the menu? That cheesy, garlicky aroma is enough to make anyone crave a pizza. And that’s not just […]
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Key Takeaways from the Article: 1. Consistency turns brands into identities people trust. 2. Storytelling gives consistency a soul and purpose. 3. Familiar experiences create emotional connections and loyalty. 4. Strong, steady branding transforms recognition into success. Click here The power of a familiar face Imagine walking into a café, craving your favorite coffee, only
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Key Takeaways: Skilled professionals drive engagement through hands-on expertise and real-world insights. Authentic voices build trust by sharing real experiences, not just promotions. Worker-led recommendations are more impactful than traditional advertising. Introduction A few years ago, Manish Sharma, a small-time electrician from Jaipur, started posting DIY electrical repair videos on YouTube. His honest reviews of
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Key Takeaways ● M Talks 2025 was a panel discussion at IBS Mumbai featuring 6 industry experts exploring AI, creativity, and human relevance.● AI can analyze data and increase efficiency but cannot imagine or create authenticity.● Technology may amplify reach but cannot replace emotional connection or trust.● Successful ideas combine data-driven insights with human conviction
Inside the Conversation That Challenged AI’s Place in Creativity Read More »
Key Takeaways : Learn what DIY marketing means and how it works. See how small and niche businesses benefit from it. Explore DIY marketing’s growing scope in India. Click here A basic understanding about DIY (marketing) : At times when your shoes get torn or your shirt buttons get broken, you do not always rush
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Key Takeaways from the Article: ● Social media shapes skincare marketing.● Builds trust through transparency.● Engagement fosters loyalty and community.● Viral videos boost product sales. Introduction In today’s fast-paced, digital-first world, skincare has evolved beyond just creams, lotions, and serums. It’s now about building relationships, establishing trust, and sparking meaningful conversations. Gone are the days
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Key Takeaways: Importance of referral programs in Fintech PayPal’s Referral Program Success Introduction Not every company offering financial services through a website qualifies as fintech. As the name suggests, fintech refers to providing financial services through innovative technology. It encompasses a wide range of areas, including not only payments but also peer-to-peer lending, insurance, and
Fintech and Referral Programs: A Match Made for Growth Read More »
Key Takeaways from this Article: Economic shifts balance affordability & quality. K-shaped recovery divides consumers. Wiser wallets focus on essentials & smarter spending. Click here Introduction Imagine walking into a store with a tight budget, eyeing a product you’ve always wanted, but pausing to think: “Is this worth it?” This moment of contemplation is where
Consumer Value Perception: A Closer Look At Economic Influences Read More »
Key Takeaways: Importance of Ethical Data Practices Data Ethics Builds Trust, Not Just Compliance Contrasting examples of P&G and Yahoo Introduction Data holds immense power, and every business on the planet uses it. However, some use it more effectively than others. What’s the problem? Not all businesses treat data ethically.To scale your firm, you need
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Key Takeaways from this Article: The importance of branding in hospitality. Key strategies for building a strong hospitality brand. Crucial elements for establishing brand identity The Importance of Branding in Hospitality A well-crafted brand distinguishes an establishment from competitors, conveying its unique identity, core values, and promises to guests. A Strong brand helps hospitality businesses
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