Direct to Customer Marketing Made Simple: What You Need to Know

Key Takeaways: Direct to Customer helps the brands build end-to-end relationships with the customer because brands have control over the end-to-end process of delivery of goods in this business model In the D2C business model brand makes or change their brand story according to the target audience; this helps the brands to have the flexibility

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Emotional Marketing and its Impact on Consumers

Key Takeaways : To know about emotional marketing and its use by the companies. To know about the various emotions which are considered by companies to design their emotional marketing strategies. To know how emotions play an important role in consumers behaviour and purchasing decisions. Importance of Emotional Marketing Companies can use emotional marketing methods

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Customer acquisition and retention using freemium strategy

Key Takeaways: To know about customer acquisition and To understand freemium strategy and how is it beneficial in acquiring new customers. Steps that make a freemium model strategy successful in business. A quick insight how the freemium model strategy led to a great success for few SaaS companies. In today’s dynamic business world every company

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How Indigo take-offs its profit while other’s profits were landing on the ground

Key Takeaways: – If you’re in the business to serve the common man of India, then always remember people are willing to live king size but they don’t like paying king size. If we want a decent number of customers, applying the cost filter is the only thing that matters the most. Indigo Airlines was

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Cadbury’s Marketing Strategy

Key Takeaways – Innovative strategies of Cadbury India Social messages spread by the brand Targeting and segmentation strategies of the Marketing Campaign Cadbury India advertising system has helped wards to maintain such an area in the hearts of Indian guests. The first issue that comes to studies when someone says “chocolate” is “Cadbury”. The Indian

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Campaigns that shaped the brand Coca Cola in India

Key takeaways: Coca-Cola is the world’s third most valuable brand because it has one the most successful marketing strategy. The company’s marketing strategy is very unique and is one of the reasons behind its international reach. They very cleverly entered each market and used emotional marketing to catch their target audience, yet the real masterstroke

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