Key Takeaways Boat is a consumer electronics startup based in Delhi which was started in 2016. Boat’s advertising and marketing method proves how even a younger organization can create a huge brand, in a quick span. Boat lifestyle gives its merchandise in a manner that doesn’t need too much branding, they make their packaging in […]
How boAt’s ship sailed over the years Read More »
Key Takeaways: Direct to Customer helps the brands build end-to-end relationships with the customer because brands have control over the end-to-end process of delivery of goods in this business model In the D2C business model brand makes or change their brand story according to the target audience; this helps the brands to have the flexibility
Direct to Customer Marketing Made Simple: What You Need to Know Read More »
Key Takeaways : To know about emotional marketing and its use by the companies. To know about the various emotions which are considered by companies to design their emotional marketing strategies. To know how emotions play an important role in consumers behaviour and purchasing decisions. Importance of Emotional Marketing Companies can use emotional marketing methods
Emotional Marketing and its Impact on Consumers Read More »
Key Takeaways: To know about customer acquisition and To understand freemium strategy and how is it beneficial in acquiring new customers. Steps that make a freemium model strategy successful in business. A quick insight how the freemium model strategy led to a great success for few SaaS companies. In today’s dynamic business world every company
Customer acquisition and retention using freemium strategy Read More »
Key Takeaways: – If you’re in the business to serve the common man of India, then always remember people are willing to live king size but they don’t like paying king size. If we want a decent number of customers, applying the cost filter is the only thing that matters the most. Indigo Airlines was
How Indigo take-offs its profit while other’s profits were landing on the ground Read More »
Key Takeaway: To know about FOMO and its use in marketing. Awareness about different types of FOMO existing today. Effective techniques to create FOMO in marketing and increase in influential conversions. In this highly connected world of the latest updates, new posts, breaking news, status updates, there is a constant fear that one shall miss
Use of FOMO in marketing and its impact in business world Read More »
Key Takeaways Reebok’s journey begins when the Foster brothers named their sports company after a South African gazelle. It once held the no 1 spot in the sports segment with competition from Nike and Adidas. It was making 1.82 b in sales as compared to Nike’s 1.71b in 1989. Adidas bought Reebok in 2006 for
How Nike initiated the Downfall of Reebok. Read More »
Key Takeaways: Club Mahindra started with a concept to help the families to spend their quality time together at their dream destination. It provides families with ownership over the place for a particular period every year. It operates more than 100 unique concepts of resorts worldwide and is the largest vacation ownership brand outside the
Own A Home To Every Travel Destination: CLUB MAHINDRA Read More »
Key Takeaways – Innovative strategies of Cadbury India Social messages spread by the brand Targeting and segmentation strategies of the Marketing Campaign Cadbury India advertising system has helped wards to maintain such an area in the hearts of Indian guests. The first issue that comes to studies when someone says “chocolate” is “Cadbury”. The Indian
Cadbury’s Marketing Strategy Read More »
Key takeaways: Coca-Cola is the world’s third most valuable brand because it has one the most successful marketing strategy. The company’s marketing strategy is very unique and is one of the reasons behind its international reach. They very cleverly entered each market and used emotional marketing to catch their target audience, yet the real masterstroke
Campaigns that shaped the brand Coca Cola in India Read More »
