Branding-Neuroscience – Changing the marketing game!

Key takeaways: Introduction about branding strategy and neuroscience marketing behind the activities done by brands An in-depth knowledge branding strategy and Neuroscience marketing strategies Application of the brand strategies in the practical world Branding is like a lotion that we apply to our skin! It is not only helping the external part of a body […]

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Everything You Ever Wanted to Know About Negative Marketing

Key Takeaways: How negative marketing is worked in such a way that it makes and positive impact on their future potential customers. Rivals’ brands use this strategy to attack their competitor’s product, to create a buzz in the market. Brands portray negative impressions or experience what other customers feel to make a connection to the

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Instagram Insights – A business analytics tool

Key Takeaways: Once you set up your Instagram business profile and have your products on Instagram it is very important to gain additional insights on the performance of your assets. This article focuses on understanding the use of Business analytics tools – Instagram insights and how their stats can help marketeers formulate their course of

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Consumer Brand Engagement of Fashion Brands on Social Media Platforms

Key takeaways: Online consumer engagement is becoming very important and the author observes that there seems to be an increasing interest in that topic especially among fashion brands, on social, face Media it is one of the most powerful. The increased knowledge of consumers’ motives to engage with fashion brands social media and their activities

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INSTAGRAM AND ITS APPLICATION IN SMALL BUSINESSES

Key takeaways Setting up business profiles can be tricky and understanding the basics of Instagram’s methods to optimize your consumer engagement is important before getting into the tips and tricks.  Small businesses should leverage Instagram and the tools it offers through optimization of information and quality they provide to maximize profits  Various digital marketing strategies

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ICC T20 World Cup- Brands and Sports Marketing

Key Takeaways: Sponsors of ICC T20 World Cup: The ICC provides a variety of sponsorship options to meet worldwide and local sponsors’ brand marketing campaigns. The partnerships agreements are divided into categories, each with the aim of serving in the delivery of the brand’s expenditure. Currently, there are 14 partners for ICC Men’s T20 World

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