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This is that time of the year when you can see kids constantly inside their homes, sunk by the weight of their books, and staying away from the radar of nosy neighbours and relatives. Brands have gone a step ahead this year, to empower the kids to do their best as exams inch nearer day […]

The European Parliament has embraced questionable copyright changes advocated by news distributers and the media business, conveying a hit to the tech giants that campaigned against it. European officials were pointedly partitioned on the copyright issue, with the two sides exposed to the most extreme campaigning the EU has ever observed from tech giants, media

In September 2018, Dunkin’ announced on its social channels that it would be dropping the word “Donuts” from its name. The move is undoubtedly part of an ongoing strategy to emphasize the chain’s (typically higher profit-margin) beverages over its donuts and other foods It has debuted a tap beverage system for eight different cold beverages,

Good marketing makes the company look smart. Great marketing makes the customer feel smart. It is truly said that you can’t sell anything if you can’t tell anything. Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a

Gillette’s newest campaign with a tagline of ‘The Best a Man can Get’ was meant to target the male audience, but it engaged the female audience as well. Eventually, it was a big turn off for the audience as many were comparing the advertisement to the #metoo movement which perpetuated a lot of gossips and

The internet has always been social, but what it has truly revolutionized is the pace, scale, and cost of communication. You can send more messages to more people, more quickly and more cheaply, than ever in history and this can go very wrong for a brand’s reputation. Brands duel with rumours in a variety of ways,

Croma is an infinity retail store of electronics owned by Tata Group.  It has its presence in 21 cities and, 112 stores across India. They have an e-commerce portal which is primarily used to drive customers to their stores, as Croma is not keen on becoming an online player.         Over the years’ footfall has increased,

One of the two most patriotic days of the year arrives on Jan 26, and like each year, brands have taken the opportunity to roll out their contributions to Republic Day campaigns 2019. Brands have been channeling their patriotism in the form of creativity on social media platforms all over such as Facebook, Twitter, and

Step aside Millennial, Generation Z is the focus. Gen Z is the most diverse generation yet; they are expected to comprise 32 percent of the global population in 2020, outnumbering millennial, who will account for 31.5 percent. For a long time, brand marketers have focused their efforts on attracting millennial consumers, a tech-savvy generation who tend to be

Sustainable consumption is what consumers want today, especially the conscious millennial. They are learning the language of conscious consumerism and using the digital medium to target their products more efficiently. Sustainable marketing is a holistic approach with the aim of satisfying the wants and needs of the customers while putting equal emphasis on environmental and