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Target Corporation, the second-largest discount store retailer in the US, behind Walmart, is trying to create a new layout to adapt to the changing shopper behaviors, especially for those who are in a hurry & need to pick up few items, and for those who want to browse. The stores will have two different & separate entrances, […]

Coca-Cola India is aligning itself to changing consumer preferences, by widening its portfolio of low-sugar drinks, since consumers are opting for healthier beverages. With this move, Coca-Cola plans to be a consumer centric beverage company by satisfying consumer’s beverage needs, based on their preferences and not on what they want to sell. Around 65% of

Future Group is planning to open 80 new stores for its affordable fashion format. FBB (Fashion Big Bazar), this fiscal year. Kishore Biyani is an interview said that the retailer plans to sell 23 crore units of garments by March next year. Around 40% of the group’s revenue us driven by sales. Future Group launched

Tanishq launched a new sub brand “Rivaah” targeting the Indian wedding buyers. This is the second sub-brand after brand “Mia” which was launched in 2011 for working women. The company makes a wide range of stunning handcrafted wedding jewellery for brides from across India. With the launch of Rivaah, Tanishq will cater to 13 bridal communities

Coca-Cola is preparing to launch packagedcoconut water in India, due to increasing consumer preference towards non-sugary drinks. Coca-Cola India is currently test marketingZico, a US coconut water brand positioned as a ‘natural replenishment’ & considered to be a niche brand. Packaged coconut water are one of the fastest growing beverage categories in the world & the

PepsiCo India to introduce a set of new healthy products as part of its nutrition portfolio with the launch of Quaker Nutri Foods and Tropicana Essentials in the breakfast space. As a part of their commitment, PepsiCo will reduce its alliance on sugar, salt and saturated fat and boost nutritional content in its products. Nutri foods range products

Future Retail Ltd and Laura Ashley have signed an exclusive right and license to establish, own and operate stores and websites in India. Laura Ashley an international lifestyle brand headquartered in London, which specialises in retailing furniture, home accessories, decorating and fashion products have 446 stores worldwide. Future Group believes in developing strong insights on Indian consumers

Danone to expand in the health-food-drinks segment with the launch of  Proteinx Grow, a health drink especially formulated for adolescents. Protinex is a nutritional supplements brand formulated with hydrolysed proteins that caters to the nutritional needs of adults and children. The products will be launched first in the states of West Bengal and Karnataka which

Dabur India has launched Amla Plus as part of its Real Wellnezz brand. This is the second product under the brand, after the Jamun variant. Amla Plus to compete with Patanjali’s popular Amla juice. Growing concern for health is the major driver for fruit and vegetable juice market globally. Amla being an excellent source of Vitamin

Tanishq to look towards consolidation, by merging the gold plus outlets in south India. Gold plus outlets in rural South India have more of plain gold jewellery & more varieties of studded jewellery, belonging to the Tanishq portfolio. Tanishq to re-launch their 3,000 sqft carpet area showroom in Velachery, as a part of expanding its large