Danone expands into health drink category with launch of Protinex Grow

  • Danone to expand in the health-food-drinks segment with the launch of  Proteinx Grow, a health drink especially formulated for adolescents.
  • Protinex is a nutritional supplements brand formulated with hydrolysed proteins that caters to the nutritional needs of adults and children.
  • The products will be launched first in the states of West Bengal and Karnataka which collectively have a market share of 22% of the health food drinks.
  • Danone recently launched global infant formula brand Aptamil in India & is expected to expand the portfolio by launching 10 new products in 2017.
Source: http://bit.ly/2lkoQhH

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