Danone to expand in the health-food-drinks segment with the launch of Proteinx Grow, a health drink especially formulated for adolescents.
Protinex is a nutritional supplements brand formulated with hydrolysed proteins that caters to the nutritional needs of adults and children.
The products will be launched first in the states of West Bengal and Karnataka which collectively have a market share of 22% of the health food drinks.
Danone recently launched global infant formula brand Aptamil in India & is expected to expand the portfolio by launching 10 new products in 2017.
