FMCG

Heineken, Anheuser-Busch InBev, and Carlsberg are collectively introducing about a dozen new beer brands in India for its consumers. Though beer sales fell, companies expect the segment to expand, driven by premium products.  UB Group is all set to strengthen its portfolio by launching two strong beers in the premium segment in next six months […]

ITC is overhauling its foods portfolio to revive its market share in categories that have been showing signs of fatigue. Despite growing ahead of the industry on an average, ITC’s share skid partially due to sudden aggression by rivalslike Britannia. It is also changing brand creation strategy – ITC will not launch any new food

The best moments are those when you decide to let go, chose to act, follow your passion. This is the thought behind beverage brand, Pepsi’s new summer campaign which celebrates everyday moments of spontaneity. Pepsi will roll-out a series of 4 short format films, 3 of which will appear on T.V. Each of these films

Emami Group to expand its ‘Emami Healthy & Tasty’ edible oil to the northern and western parts of India, with its range of mustard, soybean, sunflower and rice bran oil.  The company has lined up aggressive marketing plans involving both ATL and BTL activities, with a total Advertising & Marketing investment of around Rs.150-200 cr in

Many small home-grown beverage makers are running at full capacity even before peak summer. Others are taking the franchisee route to expand quickly. According to industry estimates, the market share of regional players in the Rs 14,000-crore soft drinks business is around 15%. They include players such as Jayanti Beverages of Alwar, Delhi’s CityCola and Xalta,

Sometimes, nothing succeeds for market leaders like a little competition. When competition intensifies, you either gain share from some of the existing players or grow in a way you create headwinds in some segments which outgrow the market. Cadbury isn’t an exception, rivals Nestlé, Ferrero India and even Patanjali hit the market with new launches

Parle Products has rolled out an integrated brand campaign, ‘Naam Toh Suna Hi Hoga’, showcasing its portfolio of brands. The campaign aims to inform the audience about how different brands are connected with their mother brand, Parle. The pan India campaign will run extensively during theIndian Premier League (IPL) 2017 season, of which Parle Products is also

The reactions on social media to Frooti Fizz, launched last month, have ranged from feelings of disbelief to fear to anticipation. Nadia Chauhan, Joint MD, and CMO, Parle Agro is confident that with Frooti Fizz, they are targeting a larger audience which includes all kinds of synthetic users, looking at healthier alternatives. The launch timing

Marico aims to grow double digits for the next 4-5 years FMCG firm Marico expects to grow in double digits for the next 4-5 years and is keeping options open for acquisitions in India and overseas markets to realise its ambitions. The Mumbai-based firm is betting on hair nourishment, healthy foods and male grooming products to

Oetker India has launched a sub-brand called ‘Dr.Oetker Fun Foods Professional’. Food service is an important growth pillar for the company and it aims to build it as a significant pillar in India. The sub-brand will help the company expand its reach of food service range across the country. Oetker is an expert and retail