Beer companies to collectively launch new brands in India to reverse sales decline 

• Heineken, Anheuser-Busch InBev, and Carlsberg are collectively introducing about a dozen new beer brands in India for its consumers.

• Though beer sales fell, companies expect the segment to expand, driven by premium products. 

• UB Group is all set to strengthen its portfolio by launching two strong beers in the premium segment in next six months and imported brands in the next six weeks.

• UB will launch brands including Desperados, a pale lager beer, a wheat beer brand, Mexican brand Sol, and Dos Equis, a pale lager from Heineken’s international portfolio. 

• With annual sales of about 300 million cases, India is the latest focus area for global brewers that are battling sluggishness in more mature markets around the world.

• Still, AB InBev, the maker of Budweiser and Fosters, said its portfolio expansion will help re-stimulate growth. 

• Imported labels such as Corona, Hoegaarden, and Stella, which are limited to Mumbai, Delhi, and Bangalore, will now be taken to more markets across India.

• To tackle the high taxation by government, companies are pushing for premium brands that earn higher margins.

• Since India is a country favouring strong beer and global companies have been producing such variants such as Carlsberg Elephant, Tuborg, and Budweiser.

• Last week, Carlsberg launched a premium strong beer, TuborgClassic, which is considered to be the biggest innovations to hit the Indian beer industry.

• Apart from this, experts believe the market could see new launches in the craft beer segment, an expanding niche. 

Source: http://bit.ly/2nTkQpw

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