Beer companies to collectively launch new brands in India to reverse sales decline 

  • Heineken, Anheuser-Busch InBev, and Carlsberg are collectively introducing about a dozen new beer brands in India for its consumers.
  • Though beer sales fell, companies expect the segment to expand, driven by premium products. 
  • UB Group is all set to strengthen its portfolio by launching two strong beers in the premium segment in next six months and imported brands in the next six weeks.
  • UB will launch brands including Desperados, a pale lager beer, a wheat beer brand, Mexican brand Sol, and Dos Equis, a pale lager from Heineken’s international portfolio. 
  • With annual sales of about 300 million cases, India is the latest focus area for global brewers that are battling sluggishness in more mature markets around the world.
  • Still, AB InBev, the maker of Budweiser and Fosters, said its portfolio expansion will help re-stimulate growth. 
  • Imported labels such as Corona, Hoegaarden, and Stella, which are limited to Mumbai, Delhi, and Bangalore, will now be taken to more markets across India.
  • To tackle the high taxation by government, companies are pushing for premium brands that earn higher margins.
  • Since India is a country favouring strong beer and global companies have been producing such variants such as Carlsberg Elephant, Tuborg, and Budweiser.
  • Last week, Carlsberg launched a premium strong beer, TuborgClassic, which is considered to be the biggest innovations to hit the Indian beer industry.
  • Apart from this, experts believe the market could see new launches in the craft beer segment, an expanding niche. 





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Devyani Singh

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Yash Rathod


1 thought on “Beer companies to collectively launch new brands in India to reverse sales decline ”

  1. Nice Post.
    Industrial stainless steel fermentation tanks are manufactured by S Brewing in India. Brewing and fermentation tanks from Starker can be used for a variety of beverages.

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