-
Heineken, Anheuser-Busch InBev, and Carlsberg are collectively introducing about a dozen new beer brands in India for its consumers.
-
Though beer sales fell, companies expect the segment to expand, driven by premium products.
-
UB Group is all set to strengthen its portfolio by launching two strong beers in the premium segment in next six months and imported brands in the next six weeks.
-
UB will launch brands including Desperados, a pale lager beer, a wheat beer brand, Mexican brand Sol, and Dos Equis, a pale lager from Heineken’s international portfolio.
-
With annual sales of about 300 million cases, India is the latest focus area for global brewers that are battling sluggishness in more mature markets around the world.
-
Still, AB InBev, the maker of Budweiser and Fosters, said its portfolio expansion will help re-stimulate growth.
-
Imported labels such as Corona, Hoegaarden, and Stella, which are limited to Mumbai, Delhi, and Bangalore, will now be taken to more markets across India.
-
To tackle the high taxation by government, companies are pushing for premium brands that earn higher margins.
-
Since India is a country favouring strong beer and global companies have been producing such variants such as Carlsberg Elephant, Tuborg, and Budweiser.
-
Last week, Carlsberg launched a premium strong beer, TuborgClassic, which is considered to be the biggest innovations to hit the Indian beer industry.
-
Apart from this, experts believe the market could see new launches in the craft beer segment, an expanding niche.
Source: http://bit.ly/2nTkQpw
[row][third_paragraph] Picture Credit:
[/third_paragraph][third_paragraph] [/third_paragraph][third_paragraph] Posted by:
[/third_paragraph][/row]
Nice Post.
Industrial stainless steel fermentation tanks are manufactured by S Brewing in India. Brewing and fermentation tanks from Starker can be used for a variety of beverages.