This IPL, Parle Launches New Brand Campaign ‘Naam Toh Suna hi Hoga’ -

Parle Products has rolled out an integrated brand campaign, ‘Naam Toh Suna Hi Hoga’, showcasing its portfolio of brands.
The campaign aims to inform the audience about how different brands are connected with their mother brand, Parle.
The pan India campaign will run extensively during theIndian Premier League (IPL) 2017 season, of which Parle Products is also an associate sponsor.
The campaign comprises of four TVCs. The humorous ad films show the daily lives of the people who are stuck in any awkward situations in different walks of life.
The aim of the campaign was to make their brand name synonymous with the huge range of goodies that we consume almost every day.
With ‘Naam Toh Suna Hi Hoga’, they’ve found a light and hopefully memorable way of driving the brand name and equity home.
The TVCs will be released in twelve languages including Hindi, English, Marathi, and Tamil and will be sustained through a strong digital campaign in the second leg.

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This IPL, Parle Launches New Brand Campaign ‘Naam Toh Suna hi Hoga’