This IPL, Parle Launches New Brand Campaign ‘Naam Toh Suna hi Hoga’

  • Parle Products has rolled out an integrated brand campaign, ‘Naam Toh Suna Hi Hoga’, showcasing its portfolio of brands.
  • The campaign aims to inform the audience about how different brands are connected with their mother brand, Parle.
  • The pan India campaign will run extensively during theIndian Premier League (IPL) 2017 season, of which Parle Products is also an associate sponsor.
  • The campaign comprises of four TVCs. The humorous ad films show the daily lives of the people who are stuck in any awkward situations in different walks of life.
  • The aim of the campaign was to make their brand name synonymous with the huge range of goodies that we consume almost every day.
  • With ‘Naam Toh Suna Hi Hoga’, they’ve found a light and hopefully memorable way of driving the brand name and equity home.
  • The TVCs will be released in twelve languages including Hindi, English, Marathi, and Tamil and will be sustained through a strong digital campaign in the second leg.
Source: http://bit.ly/2oLOIE2

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Parth Sarthee

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Yash Rathod

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